Engage influencers on social media to amplify your message
We have access to a long list of influencers from a wide range of industries and in both the US & Australia, and once engaged can provide a list of influencers with legitimate followers (in some cases many thousands) which you can review and confirm you’d like to work with. We then do the rest.
The Creative Collective can help with the following services:
- Influencer identification, recruitment & negotiation
- Influencer compensation & contracts
- Campaign management
- Campaign reporting
We love working across a diverse range of industries and provide custom influencer marketing strategies to suit any product or service.
Influencer Marketing is a powerful way to amplify your message on social media!
Many businesses regularly engage influencers to promote their brands on social networks such as Instagram, Snapchat, Twitter, Facebook and more.
Influencer Marketing can be a powerful way to amplify your message on social media which can help you to build brand awareness, build your following and in some cases gain sales. But getting influencers to promote your brand can be a long and tedious process. The market is much more sophisticated than many may realise.
Which is why our approach to influencer marketing is different. We won’t just chase an influencer who millions of followers, makes outlandish promises and who wears a lot of bikinis.
We believe quality influencers are micro influencers. People who have followers and a niche but who are still up and coming and don’t have the egos and false promises and lack of delivery that many influencers have become known for. We also believe in working with an influencer for the long term, not just for some flash in the pan, here today, gone tomorrow one off post. Building a relationship with them for a set period, with set terms. With better outcomes
If are to be engaged, we will complete a briefing session with you to identify what your objectives, target market and brand voice are, which platforms you are on and wish to target, what product/s or service/s if any you have to offer as part of the package and what sort of budget you have to work with. Then, using our professional influencer identifying software we will shortlist influencers who fit the brief, and then either with you, or alone, cull these down to a final list we will work with. Their followers are more likely to be in your geographic market, in a relevant industry, and the connection with their followers is therefore stronger meaning that your campaign is more likely to get the results you are after.
Our Process for Influencer Marketing Campaigns
1. Initial Briefing Session
Once we are engaged, we will take the time to get to know you, your business objectives, target market, competitive landscape and desired outcomes from the campaign. We will also gather key information such as any existing log ins, or marketing messages you’d like to use for brand consistency (however we can also do these up for you as part of the process), and more. We will provide a debrief post this session for you to approve, which will be the basis from which we will work on.
2. List of influencers provided
With the brief in hand, we will collate a list of influencers for you to review, disclosing their @handles, number of followers and average engagement rate so you have full disclosure of what you are gaining access to. We will make recommendations on the mix we would encourage you to move ahead with, but there is room for negotiation and for you to have input into this process.
3. Influencers engaged
Once we’ve confirmed which influencers you wish to work with, we will engage them, negotiating to work with them on the agreed terms – often a sample of the product + cash. Sometimes just cash. And gaining a commitment for when they will action the shout outs within the campaign period.
4. Campaign commenced, monitored and reported on
Once the campaign is commenced, we will monitor it, and then report on the final campaign and results i.e. number of likes, comments and so on. We need your help understanding what the impact has been too, so will arrange an end of campaign meeting to ‘unpack’ what occurred.
5. Campaign is Complete! Repeat and or/move on to other services!
Once your influencer marketing campaign is complete, we can either embark on another (many of our clients do) OR provide you with a number of other services to help you continue to build on your social media presence and enjoy a higher level of enquiry, brand awareness and sales. These include:
- Ongoing Search Engine Optimisation (SEO) – got a large site or want to continue on from on page optimisation with link building and other off page optimisation strategies? Check out our packages for this here.
- Social Media Management or Ads – Want to run a social media campaign? We have lots of experience and would love to help.
- Training – Want to learn more about social media or other digital marketing? Our sister company The Training Collective offers training both online and offline. See a list of upcoming public workshops, or see their website for more info.
Influencer Marketing Case Study:
Brolga Lakes is a new property development in South East Queensland. As part of our pitch to win this contract we included the concept of engaging influencers to engage in the early stages of the project, including identifying those who are interested in sustainability, with the projects heavy focus on sustainability. A range of influencers have been identified and are currently being culled for future invite to the VIP launch event, and some of whom we will look to engage for an ongoing relationship to promote the project as it develops.
TESTIMONIALS FROM OUR SOCIAL MEDIA CLIENTS
“I used The Creative Collective for designing social media pages and strategies, and for training myself and my staff. All of the work that they have delivered has been carried out in a timely manner and was of the highest quality. I would not hesitate in recommending The Creative Collective to anyone considering their services.”
“The Creative Collective had a complex challenge to pull together a brand for us given the number of stakeholders and different target markets the brand had to appeal to. The workshopping process was thorough and The Creative Collective were very responsive in our requirements to finalise the end result. We’ve had a lot of positive feedback as we’ve used this brand out in the marketplace. It really seems to be resonating with the target markets.”
“The Creative Collective not only educated me, they were involved in revamping my blog/Facebook/twitter accounts giving my site a fresh new look. The whole team has an area of expertise they specialise in and they go to great lengths to keep up with what is happening out in the market place.”
“A jargon free, relevant and helpful introduction to social media”
“TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily.”
“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”
“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”