PRESS RELEASE: Local woman recognised for her contribution to the Information Communications & Technology Industry

PRESS RELEASE: Local woman recognised for her contribution to the Information Communications & Technology Industry


Sunshine Coast business owner Yvette Adams was recently honoured in the Pearcey Hall of Fame at the Pearcey Awards which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry.

The Pearcey Awards are named after Trevor Pearcey (5 March 1919 — 27 January 1998) who was a British-born Australian scientist, who created CSIRAC, one of the first ever stored-program electronic computers in the world.

Yvette was a nominee for the 2018 Pearcey Queensland Entrepreneur Award which was presented to Peter Laurie at the Awards night. The event was hosted by the Pearcey Foundation with the Queensland Australian Computer Society and CICTA (Council of ICT Associations in Queensland) at the St Lucia Golf Club in Brisbane on Wednesday 10 October 2018.

The Pearcey Foundation also made other ICT professionals Josh Cameron, Emily de la Pena and Victor Vicario members of the 2018 Queensland Pearcey Entrepreneur Hall of Fame at the evening.

The announcement that she has been added to the Hall of Fame came as a great surprise to Yvette who says she was delighted just to be a nominee for the Pearcey Queensland Entrepreneur Award for the second time in a row.

“Most of the time I’m just busy running my businesses and being a Mum and I’ve always thought of these sorts of accolades as something you might get very late in your career. So I’m feeling very honoured to have been recognised at this point in my career.” says Adams.

Since the announcement, many have said Yvette’s recognition in the Hall of Fame is most deserved. Since arriving in Australia in 2004 and starting her business The Creative Collective – a digital marketing agency specialising in social media in 2007, she has assisted hundreds of businesses to get online and succeed online. Through her business The Training Collective and her network of trainers and consultants and trainers across Australia & New Zealand she has also provided digital skills training to thousands of entrepreneurs and businesses.

She has previously been recognised as the ICT Woman of the Year at the national iAwards in 2013, the Entrepreneurial Award at the WiT Awards 2012, and the Commonwealth Bank Business Owner category at the Telstra Business Women’s Awards in Queensland in 2010.

She is also an active member of the local community and the Australian ICT, startup, entrepreneur and business community in general. She has been a committee member for the Australian Institute of Company Directors Sunshine Coast branch since 2014 and was named the Chair of the group in February 2017. She has also served as a committee member and later the chair on one of the Sunshine Coast Council’s High Value Industry Task Force’s, the Knowledge & Professional Services task force, one of seven high value industries identified as part of the Council’s Regional Economic Development strategy for 4 years, ending in June 2018.

This role saw her regularly influence and contribute to game changer projects such as the Smart City currently being established in Maroochydore, the undersea fast internet cable being proposed on the Sunshine Coast, and the region’s Digital Action Plan which played a role in the Sunshine Coast being the first region in Queensland to receive Advance Queensland funding of $500,000 in June 2017. … 


For interviews and photos contact Erin Currey on 07 5451 1315


Queensland Pearcey Entrepreneur Award 2018 nominees – … … More details … 


Name LinkedIn Website
Yvette Adams, The Creative Collective

Josh Cameron, Tanda
Emily de la Pena, Coding Kids …
Joe Hoolahan, Jesi
Peter Laurie, Junta
Mandy Ross, Tatts Group
Jarryd Townson, Digital Crayon
Victor Vicario, Arc Space
Paul Woods, Adopt and Embrace