PAY PER CLICK

A targeted ad strategy for getting relevent traffic to your website

 

What is Pay Per Click (PPC) Advertising?


Pay per click advertising refers to paying for an internet user to take a desired action by clicking on a call to action. It seems quite simple but in actual fact, it’s really much more complicated than you might realise. We often joke, that you need a degree in Google to get it right. And our team basically has that.

This is a not a strategy to have a crack at yourself. Well you can, if you’re feeling loose and experimentative with your money. But if you’re really wanting to make your adspend work, you need to use experts.

Google Pay Per Click

Google Adwords is the PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’

In a way, PPC advertising works like a silent auction. We place ‘bids on keywords or phrases that your target audience would type in a Google search. This is a great strategy for targeting people specificaly searching for products of services that you sell.

Facebook Pay Per Click

Facebook Advertising is another form of PPC. It’s a go-to option if you’re wanting to promote your brand, products or services to consumed based on demographics or interests.

For example, if you operate a function centre, we might target engaged couples living in the area or within a few hours drive. When these ads begin delivering, the ads will be shown to engaged couples who’re most likely to click on the ads.

PPC in a day

Our company disrupted the website industry in 2013 when we started offering kick arse website design and developments which are mobile responsive inside just one day at an extremely affordable price. We’ve since expanded our ‘in a day’ services to other digital projects, including this, our PPC in a day offering.

People are constantly astounded at how their vision for their website becomes a reality right before their eyes either in person working from our Sunshine Coast or Newcastle office or online – as we complete these projects for clients around the world.

WE CAN MANAGE, ANALYSE AND REPORT ON YOUR PAY PER CLICK CAMPAIGNS


Google Adwords is Google’s pay per click offering. It’s a great tool to help you reach new customers and grow your business. With Google AdWords, you can reach people as they search for words or phrases (which are called keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With pay per click (PPC) bidding, you’re charged only when someone clicks your ad.

Google Adwords is a good option to include if you:

  • Have no initial online presence or very little to start with i.e. you are a startup, launching a product that no one knows about
  • Are running a quick fire campaign i.e. need to get traffic to your website in a hurry perhaps towards a product launch, crowdfunding campaign or event
  • Need to test and measure what sorts of ad copy people respond to before you launch a wider campaign
  • Need to market your business to people in a set location
  • Know your market are searching for a specific keyword or key phrase that is directly related to what you have to offer

There are many other reasons to use Google Adwords, but these are some which make it a good choice depending on the objectives of your digital marketing campaign and target market.

Facebook Advertising is Facebook’s pay per click offering. It’s also a great tool to help you reach new customers and grow your business. With Facebook Advertising, you can choose your audience based on demographics, behaviours or contact information. Our ad formats are eye-catching, flexible and work on every device and connection speed. Our ad reporting tools show you how your ads have impacted your business in visual, easy-to-read reports. With Facebook advertising you can choose to only pay when someone clicks your ad or other options such as impressions and more.

Facebook Advertising is a good option if you:

  • Want to reach audiences while they spend time on the popular networks of Facebook & Instagram, via Messenger and other audience networks where Facebook ads across high-quality apps and sites.
  • Also choose who can see your ad. Use demographics, such as age, gender and current cities, to connect with people, or things such as interests, devices or past actions.
  • You decide how you want your ad to look. You can use text, images and videos to capture people’s attention. Once you’ve created your ad, it goes to our ad auction, where it will start being shown to people.
  • The ad auction determines which ads should be shown to which people. Using information that you provide in the ad creation process, the auction shows your ad to the people who are most likely to be interested in it – for the price that you bid or less, and never higher.
  • You can grow your audiences more quickly with Facebook Advertising
  • Are running a quick fire campaign i.e. need to get traffic to your website in a hurry perhaps towards a product launch, crowdfunding campaign or event
  • Need to test and measure what sorts of ad copy people respond to before you launch a wider campaign
  • Need to market your business to people in a set location
  • Know your market are searching for a specific keyword or key phrase that is directly related to what you have to offer

There are many other reasons to use Facebook Advertising, but these are some which make it a good choice depending on the objectives of your digital marketing campaign and target market.

Introducing our Google Adwords & Facebook Ad PPC packages!

Our team of PPC specialists can help you with everything from conducting an audit on your existing PPC campaigns, to creating a PPC campaign which you subsequently take over and manage, to actively managing your PPC accounts so you feature prominently on Google or Facebook and get results! We live and breathe this stuff and have worked with hundreds of businesses across all industries on their Google Adwords campaigns since 2007, are certified Google Partners, regularly engage in training with Google & Facebook, and you will benefit from that experience.

It’s super easy, super affordable and there is a package to suit every business.

By completing the form below, you can choose the ideal PPC package for you. Within only 7-10 days you’ll receive a report as outlined below.

Let’s chat about your project

OUR PPC CONSULTANTS


Be assured that our PPC consultants are experts in their field. And better still, we’ll be professional, but fun to work with!

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JOHANNES
SEM & Facebook Ad Specialist & Trainer
07 5451 1315
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ALASTAIR
SEM Specialist
07 5451 1315
MitchSmythsm2
MITCH
FACEBOOK & INSTAGRAM ADS SPECIALIST
07 545 11315
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GABRIELLE
Paid Advertising Specialist
07 545 11315

TESTIMONIALS FROM OUR PPC CLIENTS


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Keeley Tabner

“We’ve been working with The Creative Collective for 12 months now and have been very happy with the results from the campaigns they have managed for us. The team are very professional and easy to deal with.”

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