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Woocommerce Website


WordPress Website

Emro Products Pty Ltd (Emro) is an Australian, family owned, and operated company based on the Sunshine Coast, Queensland. From humble beginnings manufacturing timber window hardware in 1958, they have become a leading manufacturer and wholesaler to Australian building industry retailers. They offer high quality builder’s hardware, stair and handrail brackets, grabs rails and independent living aids, tubing and fittings, shower tracks and rails, commercial washroom products, braille signs and marine accessories.  

With stockists and distributor partnerships throughout Australia and products available to the New Zealand market via their e-commerce store, Emro originally approached us for some fix ups on their website. The website had been built some time ago and which was somewhat buggy. Having established a good working relationship, we recommended a complete overhaul of the website would be recommended, so we embarked on a project of recreating a new WordPress & WooCommerce website for Emro.

The new WooCommerce website features: 

  • A video slideshow on their home page showcasing their Sunshine Coast warehouse
  • A dynamic map interacting with Google Maps which geomaps all stockists along with their contact details on the dedicated stockist page
  • The ability for wholesalers to log into their account and see wholesale prices of their extensive range of products and place an order without the public able to access their pricing via the WooCommerce plugin
  • Extensive product attributes per product i.e. stock on hand (High, Medium, Low or Back-Order), Price (only on login), Enquiry Button, Photo gallery, Description, Size, Warranty, Lead Time, Specifications PDF, Australian Made logo ( green/gold version) 
  • Related products carousel 
  • Yoast SEO plug in and the ability to optimise pages

The website also enjoyed an overall modernisation of the look and feel ensuring mobile responsiveness in all settings. The client reports that they now finally have the functionality they’ve always wanted and that their user experience for wholesalers is much improved and already generating more sales. 

Project Lead: Darren Porter

Project Team: Sam Henaka, Darren Porter

CMS: WordPress/ Woocommerce

Website: https://emro.com.au/ 

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