Well Done Cooking Timers

Well Done Cooking Timers

Entrepreneurs Eric and Helen approached us to develop a brand for a new app, and later their website and social media for their new phone app called ‘The Well Done Cooking Timers’, a suite of timers specifically designed for cooking. We commenced the project with a brand briefing and discovered their competitors, the look and feel they desired and explored slogans. We identified their target market which is those with a strong interest in cooking, entertaining, ‘Foodies’, home-chefs, Couples without children, Gay Couples, Empty-ing Nesters, Social, and people who like Entertaining people in their home.

The result was this colourful and fun brand which was rolled out onto iTunes, their website and social channels.

See the app here.

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