Hunter Eco Plumbing

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Hunter Eco Plumbing

Website Re-design & Content

First established in 2016, Hunter Eco Plumbing, a reputable local plumber in Newcastle, NSW, sought to enhance their online presence to attract more local customers and showcase their eco-friendly plumbing solutions. They partnered with The Creative Collective to develop a new WordPress website that would effectively highlight their services, values, and expertise.

Objectives of the website development were to:

  1. Increase Online Visibility: Improve search engine rankings to attract more local customers.
  2. Showcase Services: Clearly present the wide range of plumbing services offered.
  3. Emphasize Eco-Friendliness: Highlight their commitment to environmentally friendly plumbing solutions.
  4. Enhance User Experience: Ensure the website is user-friendly and mobile-responsive.
  5. Generate Leads: Create effective call-to-actions (CTAs) to convert visitors into leads.

Key Features of the Website

  1. Modern and Clean Design:
    • The website features a modern, clean design that reflects Hunter Eco Plumbing’s professional image.
    • The use of high-quality images and a cohesive color scheme enhances visual appeal and brand consistency.
  2. Service Pages:
    • Dedicated pages for each service, such as general plumbing, emergency plumbing, hot water systems, and eco-friendly solutions.
    • Detailed descriptions and benefits of each service to inform potential customers.
  3. Eco-Friendly Focus:
    • A prominent section dedicated to their eco-friendly plumbing practices.
    • Information on sustainable solutions like water-saving devices and environmentally friendly materials.
  4. User-Friendly Navigation:
    • Intuitive navigation menu and internal linking structure for easy access to information.
    • A search bar to quickly find relevant content.
  5. Mobile Responsiveness:
    • Fully responsive design ensuring the website looks and functions well on all devices, including smartphones and tablets.
  6. Contact and Booking Forms:
    • Easy-to-use contact forms and online booking system to encourage inquiries and service bookings.
    • Clear CTAs placed strategically throughout the site to drive conversions.
  7. Customer Testimonials:
    • A testimonials section featuring reviews from satisfied clients to build trust and credibility.
  8. SEO Optimization:
    • On-page SEO techniques implemented to improve search engine rankings for local plumbing services.
    • Use of local keywords and meta tags to enhance visibility in search results.
  9. Blog Section:
    • Regularly updated blog providing tips, industry news, and insights into eco-friendly plumbing.
    • Content designed to engage visitors and improve SEO performance.

Outcomes of the Project:

  1. Increased Online Visibility:
    • Significant improvement in search engine rankings for local plumbing-related keywords.
    • Increased organic traffic to the website.
  2. Enhanced User Engagement:
    • Visitors spent more time on the site, exploring multiple pages and engaging with content.
    • Positive feedback on the website’s design and ease of use.
  3. Lead Generation:
    • Noticeable increase in inquiries and service bookings through the website’s contact and booking forms.
    • Higher conversion rates due to clear CTAs and user-friendly interface.
  4. Brand Credibility:
    • The professional and eco-friendly image of Hunter Eco Plumbing was reinforced through the website.
    • Positive testimonials and case studies built trust with potential clients.
  5. Mobile Accessibility:
    • A significant portion of traffic came from mobile devices, demonstrating the effectiveness of the responsive design.

See the website at: and if you’d like to see more case studies from the Construction & Trades industry see this page.

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