4 Pines Brewery
4 Pines Brewing Company (beer lovers) and Saber Astronautics (space gurus) from Manly, Australia on Sydney’s Northern Beaches joined forces and went on a mission of galactic proportions — to go where humanity never has before and create the world’s first beer for space.
The beer was called Vostok after humanity’s first ever manned space flight was aboard the vessel ‘Vostok’ which saw Yuri Gagarin returned safely home after 90 minutes of flight and becoming a global legend. Whilst looking down on Earth, the only thing that was missing to toast the occasion was space beer.
More recreational space flights have been booked than there have been astronauts in space in the last 57 years. With space tourism a burgeoning reality and hundreds of space fans booked on suborbital flights, the brewery wanted to be well prepared.
4 Pines worked with us over a period of 6 months to devise a crowdfunding campaign aimed at raising funds to to initiate tooling and manufacturing so they could make Vostok Space Beer a reality.
Whilst the crowdfunding campaign didn’t reach it’s end goal, we achieved extensive global coverage in some of the world’s biggest media sources including The Sun (UK), CNN Travel (USA), SBS, The Daily Mail & more.
This included 163 pieces with 671,071,805 combined readership and a $1,649,434 Media Value.
The pinterest board of coverage achieved is here: https://www.pinterest.com.au/creativecollect/pr-campaign-vostok-space-beer/