Urban Road

Urban Road

OBJECTIVES:

To increase revenue from Facebook advertising, and build domestic traffic to their website.

BACKGROUND:

Urban Road are an online art and homewares shop and have sponsored House Rules previously. Urban Road came to us to find clarity on their website traffic and consumer behaviour. We started with implementing conversion tracking and goal tracking and then started a Facebook campaign, and have recently added Google Adwords.

PROJECT PERIOD:

April 2017 — current

SERVICES PROVIDED:

1. Facebook Ads
2. Google Ads

RESULTS:

Urban Road had great success with their campaign and we were able to bring a healthy ROI for their budget. In just one month they experienced 168% increase in revenue from their Facebook monthly spend of $900. Similarly, their first Google Ads month had an ROI of $10 from everyone $1.

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