TRAPT Bar and Escape Rooms
TRAPT Bar and Escape Rooms is a bar and escape room venue located in the heart of Melbourne’s CBD. Designed for groups, teams have 50 minutes to find clues and solve puzzles to escape the TRAPT rooms before time runs out, then, kick back, relax and celebrate in the bar.
TRAPT and The Creative Collective worked together to create a Comment to Bot competition through their Facebook page with the aim of building the venue’s brand awareness, engagement, company database and giving the client the ability to send future promotional messages to people who ‘opted in’. With the bot created, we conducted some test runs with the client then launched the campaign via a carefully written page post (see below) with a carefully written Sponsored Post on Facebook for desktop + mobile view targeting people in the Melbourne region.
The results:
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Campaign duration: One month
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Spend: $900 AUD
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Reach: 32,455 People
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Actions: 2,010 Reactions, comments & shares
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Post clicks: 1,793
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Engagements: 3,803 From the 1,417 comments, 1009 of these were ‘Enter’ and subsequently opting into Messenger Marketing.
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Over the period of the competition, we had around a 7% increase in page likes (+685 likes) and was great for furthering engagement and page likes, as well as building up the current database.