The Owner Builder Club – Social Media Audit + Social Media Strategy

The Owner Builder Club was founded in Australia in 2018 with the sole intention of helping owner builders simplify the build process.

We were engaged by The Owner Builder Club to produce a social media audit and subsequent social media strategy for the brand. The purpose of the social media audit was to examine the current approaches employed by The Owner Builder Club across their Instagram account. As part of the social media audit, competitor actions were noted and compared.

From the social media audit, a number of recommendations and specific strategies were suggested, clarifying the best course of action to improve brand awareness and drive greater conversions from social media. This included updating the bio and link, confirming the brand voice and personality, creating a posting timeline and visual strategy, incorporating hashtags and reaching out to targeted influencers.