STEM Logic – Branding
STEMLogic builds intuitive and customised software in order to support public sector groups globally. The STEMLogic team draws on decades of experience and has a core focus on innovation and safety.
We were approached by STEMLogic in July 2020 to undertake a brand briefing and refresh culminating in a new logo and brand identity that stood apart from STEMLogic’s sister companies.
We noted that the new brand had to be fresh, high end, unique, and needed to appear to have already existed for quite some time. The client also specified the inclusion of khaki and apricot as preferred hero colours.
After the initial briefing session, our awesome graphic design team produced three logo concepts for STEMLogic which made reference to their specifications. After a few rounds of alterations, the clients received their desired logo and were supplied with the final artwork in a variety of formats.
We also produced a brand style guide to assist STEMLogic in maintaining consistency across their online assets into the future. This included correct logo use, font selection and colour use. We think our graphic design team did an amazing job and we wish STEMLogic all the best with their future endeavours.