In April 2018 we were engaged by Stellarossa, to deliver a 1.5 hour presentation to all of their franchisees at their annual conference in Brisbane. The aim of the presentation was to help their franchisees understand social media and how to use it better to promote their various locations.
In August 2018, we were engaged again by the company to deliver a 4.5 hour presentation to 3 staff members at the company’s head office in Brisbane. The agenda included some specific requests for clarity on social media items, but for the overall outcome being to create a Social Media Strategy for their business. We were able to provide them with a strategy, action plan and implementation plan to follow post training and the company continue to call on us to this day for advice.
We have since worked with the brand on training, Social Media Content, Ads, recurring Photography sessions (every 2 months), franchisees Social Media and more.
We complete recurring photoshoots at their head office or franchised cafe locations focusing on new seasonal menus, new cafe fitouts, drinks, customers and overall branding. We then use these to prepare and schedule all head office and selected franchised cafes social media posts (Facebook + Instagram). The photos are also used for Stellarossa’s website, print collateral for campaigns, ads and their digital app.