Spirit of Boheme

We were delighted to work with creative entrepreneur Lisa Mackenzie to assist her to come up with a brand name + brand + style guide for her new business. After a branding briefing session we came up with a range of potential brand names + tag lines and submitted them to the client for consideration.

Once the name was settled on we developed the brand providing the client with several initial concepts and indicating designer rationale. After several rounds we narrowed down results before settling on the final brand, supplying final artwork to the client various formats i.e. .eps vector, .jpg, .tif, black and white, full colour, x2 business card concepts and a basic style brand guide to ensure effective brand implementation and consistency in the use of the brand thereafter.

The final Spirit of Boheme logo combines three elements: the mandala image, the logotype and the tagline “Soul – Self – Home”.