Sofitel Sydney Wentworth

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Sofitel Sydney Wentworth

Social Media for Hotels

Sofitel Sydney Wentworth is a stunning five-star hotel in the heart of Sydney’s CBD. The hotel’s iconic 1960’s architecture coupled with Sofitel’s traditional French elegance and sophisticated comfort, provides guests with a truly luxurious experience.

Throughout the pandemic, Sofitel Sydney Wentworth closed its doors to customers and became a quarantine hotel.

The Creative Collective was tasked to perform Social Media for this hotel re-engage the brand’s target audience, increase awareness, promote its unique range of premium products and create desirability for the brand amongst local, national and international guests.

To perform Social Media for this Hotel we introduced five key content pillars to showcase the hotel’s luxury offering and delivered a diverse range of content (mix of five feed posts and Reels) on Facebook and Instagram. A monthly boosting budget of $300 was used to elevate high performing content to audiences outside of Sofitel Sydney Wentworth’s organic following.

Our highly strategic approach and extensive understanding of the brand meant we were able to create premium content that successfully engaged users. Due to the fast-paced nature of the hospitality and hotel industry, we remained agile in responding to the client’s ad hoc campaign requests, including a collaboration with Vogue and Social Media Competitions.
 
Impact to date (generated over a 9 month period)
 
Facebook:
  • Generated 423 Page Likes
  • Generated 551 Page Views
  • 4.26% increase in Engagement Rate (industry benchmark for Hotels & Resorts: 0.09%)
  • 336,198 increase in Page Impressions
Instagram:
  • Generated 396 new Followers
  • 1,114 increase in Profile Views
  • 3.75% increase in Engagement Rate (industry benchmark for Hotels & Resorts: 0.07%)
  • 74,499 increase in Impressions
 

If you are looking for social media for hotels check out our Hotel & Accommodation industry here.

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