Set To Camp – Social Media Strategy

Set To Camp

Set To Camp is a business dedicated to making comfortable, safe and responsible car camping possible for anyone. Their focus is on car camping for beginner campers and families who wish to camp without a trailer. This website covers a number of helpful areas including camping setup, the camping process, camping tips, resources, planning guides and a regular blog. Viewers are able to subscribe to access all content or read the free content at their leisure. 

We were approached by Set To Camp in early 2020 to set up their Pinterest account and produce a social media strategy to assist their future growth. 

The Pinterest account was set up to include a number of sub folders for ease of audience use. These subcategories were filled with high quality, royalty free stock images that linked directly to related Set To Camp blog posts. This ensured that the Pinterest page was used as effectively as possible in order to bring further awareness to the brand. 

The Social Media Strategy included a number of key areas including business objectives, target markets and branding as well as specific strategies for both Instagram and Facebook. These strategies enabled Set To Camp to build social media accounts that were engaging tools for business growth. Tools for analysis and improvement were also included to assist Set To Camp to monitor their success into the future.

Project Lead
Erin Currey
Project Team
Claire Sandhoff
Website
https://www.settocamp.com/