Food & Brew
Food&Brew are a fully licensed cafe, bar and restaurant offering the best of North-West Tasmanian produce. With indoor & outdoor dining, the venue offers beautiful breakfasts, delicious lunches and grazing platters on week days, and dinner & drinks from Thursdays to Sunday evenings. It is also available to book partially or in full for functions and events
We are a young local team with a true passion for providing you with quality food+brews (just as our name suggests!) and a great friendly service.
Located on Tasmania’s beautiful North West Coast, in the city of Burnie’s CBD the Food&Brew premises was built in 1891 for use by the Commercial Bank of Australia, and with it’s stunning period architecture and design, decorated with colourful and comfortable furnishings and street art, the space imbibes a seamless blend of new and old.
Since working with Food&Brew we have:
– Conducted a photo shoot of their premises + team + flagship dishes
– Provided some social media training to their team + explained the strategy
– Conducted a brand refresh
– Updated their website thoroughly including adding all Google Analytics + Google Webmaster Tracking + Tripadvisor reviews embed + Tripadvisor certificate of excellence + enquiry form for functions
– Overhauled their Facebook + Instagram channels – see attached their Instagram tile plan
– Overhauled their menu look + feel – see below
– Commenced posting on their social channels every second day
– Launched a chatbot competition
Results achieved with the chatbot campaign
Spent $240.38 to Facebook over 17 days
People Reached – 27.4 k – 17964 = organic (unpaid) + 11370 paid reach
2.9k post clicks
1.8k reactions shares + comments
Messaging conversations started – 215
Cost Per Messaging Conversation Started $1.12
100% of people who saw add living in AU
68.3% – Women 31.7% – Men
Page Insights during competition period:
Page views – 2685 (up 634%)
Page previews 57 (up 1325%)
Page likes – 577 (up 1343%)
Post reach – 28,796 (up 1119%)
Post engagements – 9484(up 592%)
Page followers – 601 (up 1403%)