The State of Tasmania has a fascinating history, with one of the earliest fleets to their coastlines being a French expedition commissioned by Napolean which navigated the area from 1800 to 1803. Led by Nicholas Baudin in two Corvette ships called ‘Le Geographe’ and ‘Naturaliste’ the aim of their mission was to map the coast of New Holland (now Australia).
With an existing restaurant & cafe ‘Geographe’ located in Coles Bay on the beautiful Freycinet Peninsula, we were tasked with coming up with a name & brand of a second restaurant for the same owners. Having researched the history of the name of the first restaurant (which the owners had purchased from previous owners were completely unaware of!) it made sense to recommend that they call their new venue ‘Naturaliste’ & explain to customers that their ‘fleet’ of restaurants was growing!
With an aim of weaving this rich local history into the brand & restaurant environment which locals and visitors alike would love, we created a DESIGN MOODBOARD encompassing everything from brand ideas, colour schemes right through to suggested interior furnishings & fabrics whilst leaning on some existing furniture the owners wished to use in the refurbishment.
The owners settled on a nautical looking brand complete with a simple two colour palette (navy & white) which used the same font as their sister restaurant, but a more authentic looking sailing ship of the explorer era.
We then rolled this brand out into everything from menus, to a website, to social channels & launched the restaurant with a minimal marketing budget including a chatbot competition offering people the chance to win a meal for two and regular social media posts + boosts.
By opening day the owners had plenty of interest including over 1000 likes on their Facebook page and people ringing seeking to book tables of 10 as well as multiple take away orders of their signature woodfired pizzas.
To this day this cafe, restaurant and bar showcases the best of Tasmania’s seafood, meats and fresh produce, and of course its exceptional wine.
See the website at: https://www.naturalistesthelens.com.au/