With an existing restaurant & cafe called ‘Geographe’ located in Coles Bay on the beautiful Freycinet Peninsula of Tasmania, we were tasked with coming up with a new name & brand for a second restaurant by the same owners.
Having researched the history of the name of the first restaurant (which the owners were unaware of!) we discovered one of the earliest fleets to the Tasmanian coastline was a French expedition commissioned by Napolean and led by Nicholas Baudin in two Corvette ships called ‘Le Geographe’ and ‘Naturaliste’.
We therefore recommended that the name of the new venue be called ‘Naturaliste’ and for the marketing messages to let existing customers know that their ‘fleet’ of restaurants was growing!
With an aim of weaving the rich nautical history into the brand & restaurant environment, we created a design mood board encompassing everything from brand ideas, to colour schemes right through to suggested interior furnishings & fabrics whilst leaning on some existing furniture the owners wished to use in the refurbishment.
The final brand was a simple two colour palette (navy & white) which used the same font as their sister restaurant, but with a more authentic looking sailing ship of the explorer era.
Following completing a new brand for this client, we then rolled the brand out into everything from menus, to a website, to establishing social channels & launched the restaurant with a minimal marketing budget including a chatbot competition offering people the chance to win a meal for two and regular social media posts + boosts.
By opening day the owners had plenty of interest including over 1000 likes on their Facebook page and people ringing seeking to book tables of 10 as well as multiple take away orders of their signature wood-fired pizzas.
To this day this cafe, restaurant and bar showcases the best of Tasmania’s seafood, meats and fresh produce, and of course its exceptional wine.
See the website at: https://www.naturalistesthelens.com.au/