Qld Strawberries engaged us in July 2017 to revamp their website and create a cohesive marketing strategy to promote the great work their members in Queensland do and generally promote Qld Strawberries in the marketplace.
The first activity was the launch of a new strawberry variety called the “Red Rhapsody”. A strategy was devised to launch this at the strawberry festival at the Sandstone Point Hotel in August 2017 which included preparing and releasing a media release, social media posts and social media advertising.
Several pieces of media achieved, then commenced interviewing many of the local growers to prepare profile pieces to pitch to media to feature on the organisation’s website.
We also strategized and launched a strawberry competition called “It’s a straw off” which involved a competition page on the company website and doing social media posts and social media advertising to encourage a number of the public to submit their best strawberry recipes, these in turn were published on the organisation website, shared on social media and prizes given to those recipes recognised to be most yummy.
In working on the organisation’s social media advertising campaign, which was a combination of content advertising we grew their network significantly from only 926 Likes on their Facebook page in August 2017 to as of February 2018, 5,127 Likes.
Given that most of the marketing work was conducted off season i.e when strawberries were not available, the results have been achieved are particularly successful and we are now strategizing what marketing promotion can be done for the organisation when the season launches in May 2018.