Modern Promotions

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Modern Promotions

Modern Promotions, a Melbourne-based business, specialises in custom branding on a wide range of promotional products. Established in 1981, the company boasts over 35 years of experience in the promotional products industry. Their extensive network of national and international suppliers allows them to source, develop, and supply unique promotional products to meet virtually every promotional need.

Challenge

Modern Promotions approached The Creative Collective with a critical issue. They had previously experienced significant setbacks with their former web developer, resulting in a subpar website that did not meet their expectations. The primary objectives for Modern Promotions were to create a fresh, mobile-responsive promotional products website that improved the overall customer buying experience and showcased their extensive product range more effectively.

Solution

The Creative Collective team embarked on a mission to transform Modern Promotions’ promotional products website. Our task was to develop a dynamic and functional e-commerce promotional products website that could effectively display their vast inventory of over 15,000 promotional products. Key steps in our approach included:

  1. Comprehensive Consultation:
    • We began with in-depth consultations to understand Modern Promotions’ brand identity, target audience, and specific needs for the new website.
  2. User-Centric Design:
    • Our design team crafted a visually appealing and user-friendly website layout. The goal was to create an engaging virtual showroom that would take visitors on a seamless journey through the product offerings.
  3. Mobile Responsiveness:
    • Ensuring that the website was fully responsive on all devices was a top priority. This enhancement guaranteed a smooth and enjoyable browsing experience for users on smartphones, tablets, and desktops.
  4. E-commerce Integration:
    • We implemented robust e-commerce functionality, enabling easy navigation and efficient product searches. The website was designed to handle a large inventory, with features such as product categorization, search filters, and a streamlined checkout process.
  5. SEO Optimization:
    • To enhance online visibility and attract organic traffic, we optimized the website for search engines. Key phrases, including “promotional products website,” were strategically integrated into the site’s content and meta tags.
  6. Quality Assurance:
    • Rigorous testing was conducted to ensure that the website was free of bugs and provided a flawless user experience. This included testing across different devices and browsers to confirm consistency and performance.

Outcome

The collaboration between Modern Promotions and The Creative Collective resulted in a visually stunning and highly functional e-commerce website. The new site not only showcases their extensive range of promotional products but also significantly enhances the customer buying experience. Visitors can now easily navigate through the diverse product offerings, making informed purchasing decisions with ease.

The revamped website, launched in 2020, serves as a crucial tool in Modern Promotions’ digital strategy, driving increased traffic and sales. The site effectively captures the essence of the brand, taking visitors on a virtual journey that reflects the quality and innovation of Modern Promotions’ products.

See the new and improved website at: Modern Promotions

By partnering with The Creative Collective, Modern Promotions has successfully transformed their online presence, ensuring that their promotional products website meets the highest standards of design, functionality, and user experience.

See the site published in 2020 at: https://www.modern.com.au/

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