Palm Lakes Resort
The team at Palm Lake Resort approached The Creative Collective in 2020 to work on a creative/ brand refresh. The main purpose was to modernise and create an emotive connection with the Over 50’s target market focusing on the resorts based in South East QLD.
The core objective was to build a style with a common thread across all 5 resorts linking back to the master PLR brand, but still present an individual feel with fonts, colour pallets, supporting graphics and hero imagery.
Part of the brief was also to work in new key messaging and craft taglines to support the positioning statement. The new style has been applied across all brand and sales touch points over a 12 month period. The Creative Collective also worked on the print management, applying some very special treatments to give the sales collateral that extra wow factor.