Novotel Cairns Hotel

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organic social media content

Novotel Cairns Hotel

Organic social media content

We collaborated with Novotel, Cairns Oasis Resort, to strategise and schedule all their organic social media content for an extended period before the Covid-19 lockdowns. Despite having no dedicated advertising budget (solely focusing on preparing and scheduling organic social media posts), the client was thrilled with our ability to engage their audience while maintaining their specific aesthetic and brand voice.


During the first month of our partnership, we witnessed significant growth, including a 25% increase in reach, 38% in page previews, 29% in actions on the page, and 38 new page likes. One of our standout posts reached 2,627 people, garnered 140 likes, comments, and shares, and received 148 post clicks.

In February, the company saw a 65% increase in accommodation bookings via Facebook activities compared to the same period the previous year. Similarly, in January, there was a remarkable 125% increase in accommodation bookings via Facebook activities year-on-year.

Due to the success of our collaboration, we were entrusted with managing another of the company’s organic social media channels – Moku Bar & Grill, also located in Cairns. Additionally, we took on the responsibility of managing the social media presence for Vie Spa Cairns and their sister hotel, Pullman Cairns International.


Our partnership with Novotel Cairns Oasis Resort , yielded tangible results and showcased our ability to drive engagement and bookings through organic social media efforts. If you are in the Tourism & Travel industry and are looking to enhance your social media presence, we invite you to explore our services and see how we can help you achieve your goals.


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