“I’m launching a crowdfunding campaign in 9 Days
and I need to market it.
Can you help?”
As a keen BMX rider, 21 year old Jonathan Zuvela found his wired earphones were constantly falling out of his ears, so decided to take matters into his own hands and develop NEXTEAR — the world’s smartest wireless earphones. When he came to us prototypes were done, a manufacturer in China had been sourced and all that was left to complete the young entrepreneur’s dream was to raise the $20,000 dollars he required to manufacture the first run of the products, which he chose to do via crowd-funding platform Indiegogo.
To ensure the campaign had every chance at success, we worked with Jonathan on a quick re-brand and website refresh before the launch of the campaign which involved an extensive Google Adwords and video advertising campaign, and well as a fast and furious tech PR campaign calling on all of our national and international tech media contacts.
What happened next surpassed all expectations. Just ten days after launching the campaign, Zuvela had raised over $100,000 — exceeding his target by five times — and was averaging raising $10,000 a day online.
We also secured him an extensive amount of tech media all around the world featuring him on countless blogs in numerous languages. See the pinterest board below to view the coverage we achieved.
Follow The Creative Collective’s board PR Campaign | NEXTEAR — The world’s smartest wireless earphones on Pinterest.
Watch a full break down of this campaign on this one hour webinar: