Mummy Tea is a Caffeine Free, organic herbal tea for Pregnancy, Breastfeeding and motherhood, created by Sunshine Coast mother of three, Bec Kennedy to support other women through all stages of pregnancy and beyond. The Herbal teas are blended and packed in Australia giving you tasty, quality tea every time, PLUS they have packaged the herbal tea into biodegradable pyramid tea bags that are super convenient for any mum to have anytime of any day.
Mummy Tea is seriously passionate about great tasting tea, the amazing health benefits they hold and most importantly let’s not forget how happy sipping on a cup of tea makes you feel!
Product Packaging design & copy
Ongoing strategy & advice
The client was thrilled to go from a blank canvas to having a brand she was thrilled with, and an initial range of x8 tea products including packaging, with each product having an assigned colour code to imbibe the herbal properties and benefits of drinking the product. A mobile responsive and ecommerce website was also created, which includes strong social media elements such as social media icons on top row and in footer, an integrated instagram ‘belt’ where new instagram posts filter through to the front page of the website, as do the latest blog posts.