Model Chic – Facebook Audit + Google Ads Audit
Model Chic is your go to online store for classic and affordable bridesmaid and formal dresses. Their philosophy is simple: making it as easy as possible to find the perfect dress.
We were approached by Model Chic in 2019 to produce an audit of their current Facebook activity. This audit covered the client’s Facebook advertising goals, a technical review of Facebook Business Manager, a technical review of BigCommerce, as well as a review of campaigns, ad sets ads and ad results.
Our auditors also looked into the Facebook page insights and determined the best time to post content and the best performing posts. Google Analytics was also included.
Since we completed this audit and gave our recommendations to Model Chic, they have engaged out services in another audit package for Google Ads.
The combination of these audits allow Model Chic to have a clearer picture of their online position as an e-commerce retailer and should influence both their strategic and tactical decision making. We wish Model Chic the best of luck in all their future endeavours!