Minecraft – The Core
The world’s gamers were challenged to use their imagination and online game Minecraft to generate ideas for the redevelopment of a Sunshine Coast suburb’s central business district. Minecraft allows users to tap into their creativity to construct and build designs in a digital world. The Creative Collective were proud to PR this very innovative global project and to secure a wide range of national and international media in the process, including placements in Brisbane Times, the Sydney Morning Herald and CIO magazine which helped get the word out about the competition and saw entries coming in from most states in Australia for the competition, and even New Zealand!