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Rageism Beauty offers Australian made make-up for mature aged women. It’s a rally cry for confident, self-assured women to take up their make-up and strike a pose for true beauty.

Offering Australian made mineral make-up formulated especially for mature skin, the range is based on extensive research, and was founded by Paula Nagel and Kathrine Baulderstone, who are ‘women of a certain age’ who felt isolated by the mainstream cosmetics industry. Constantly being forced to choose from products aimed at teens or 20-and-30 something customers, they set about creating make-up to shake up the status quo.

Paula was one of the first women on ABC television and, for many years, has mentored women in the workplace. Kathrine is a Chartered Accountant and mother of 4.

We were honoured to transition the brand from a Wix website to a fully fledged eCommerce WordPress website, complete with 74 products for purchase on launch. The site includes many features including the ability for shoppers to add to a wishlist, the ability to buy gift vouchers, a blog and much more.

See the finished make-up ecommerce website at https://rageismbeauty.com.au. Great for gifts for that mature woman in your life!

Since launching the make-up ecommerce website in April 2019, we’ve moved on to regular SEO + Google Ads work and the client are seeing a steady increase in web traffic and sales.

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