Inner East Primary Care Partnership – Strategy Session

IEPCP Website

Inner East Primary Care Partnership (IEPCP) helps to build strong partnerships to improve the health and wellbeing of residents across the Inner East of Melbourne in Boroondara, Manningham, Monash, and Whitehorse.

We were engaged by Inner East Primary Care Partnership in June 2020, to undertake a two hour strategy session with two Creative Collective strategists.

From this session, we produced an extensive strategy document to assist IEPCP in achieving their specified goals of improving social media use, producing clear organisational messaging and implementing other technologies.

This document included a competitor analysis, a description of key influencers and partners, primary and secondary target markets as well as an overview of all current organisational assets. 

The strategy document also included a number of action items to assist the Inner East Primary Care Partnership team in implementing their  chosen goals. We very much enjoyed working with Sophie, Tracey and Belinda and wish the IEPCP team the best of luck in the future!

Project Lead
Erin Currey
Project Team
Erin Currey, Emma Cruz