NCACCH

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ncacch

NCACCH

Indigenous Health Marketing Campaign

We worked with NCACCH (North Coast Aboriginal Community Health Centre) on their ‘No Durri for this Murri’ integrated marketing campaign which included understanding the unique perspectives of the client about their people and what marketing methods would appeal or repel their interest and the fact the campaign would need an integrated approach given not all of the community had access to a mobile phone or the internet.

The end result was an extensive PR campaign, a community event on Reconciliation Day featuring lots of merchandise, and collaborating with a specialist media buying agency, dtb!, to source bus advertising and TV media planning and placement. We made sure NCACCH were aware that we proposed to collaborate with dtb! to effectively execute the campaign but that we would remain their contact point given the strong relationships we had established.

The campaign was highly visible and importantly the client felt it was appropriately executed for their communities unique needs.

If you are in Medical or Health industry and would like to learn more about our services see more here.

If you are a multicultural or indigenous organisation and would like to learn more about our services see more here.

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