Helitec – Brand refresh + brand style guide + website

The Old Brand

Helitec Structural Services are a construction industry brand based in Sydney, NSW, Australia. The owner of the company, Jerry Lahra previously established and operated Helifix (Australia) Pty Ltd and Helifix (New Zealand) Limited for over 20 years until selling both businesses to international conglomerate CRH Group subsidiary Ancon Building Products, in 2012.

Helifix® is the leading global supplier of specialist masonry strengthening and brick & masonry repair systems for the building industry. Helifix repair is a cost-effective, non-disruptive solution for all forms of masonry stabilisation in existing structures and secure, lasting connections in new build applications.

Today Helitec Structural Services is a Helifix® “Approved Installer” and licensed building contractor which specialises in construction, restoration and repair of masonry buildings and structures.

Helitec staff are experienced and qualified in traditional brick and stone masonry construction and undergo continuing education and training in the latest techniques, materials and methods in building construction and rectification.

We were pleased to work with Helitec on a brand redevelopment, developing a brand style guideline, overhauling their social channels with the new modern brand (Facebook), establishing a Linkedin company page and activating two key staff members Linkedin profiles; and developing a new modern WordPress website which was easier to navigate and more professional in look & feel.

Project Lead
Yvette Adams
Project team
Soraya, Arvind, Allan, Sarah