Gravity Discovery Centre

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Gravity Discovery Centre

The Gravity Discovery Centre is a not for profit science education centre located one hour north of Perth and home to the leaning tower of Gingin. The company provides hands-on science exhibits where visitors can learn about the latest discoveries in science and technology and their relevance to everyday life.

The client approached The Creative Collective to increase traffic to their website, increase their bookings and visitors. Their main goal was to develop strategies to increase local tourism, having been impacted by covid restrictions reducing visitor numbers. We provided a two hour Strategy Session, where we made multiple recommendations including direct email marketing, increasing their social media posts, utilising paid advertising such as Google Ads and Facebook ads, and restructuring their website content.

Understanding their target markets, we came up with suggestions on how to appeal to each segment. This included using direct email marketing with personalised email campaigns to segment their audience and send out targeted newsletters once a month based on a marketing calendar based on key astronomical dates and marketing events We also suggested increasing social media posts and utilising tools such as stories, boosted posts and increasing posting of engaging content on their Youtube channel; taking full advantage of paid advertising such as Facebook Ads and Google Ads as strategic methods to increase engagement.

With our understanding of the customer journey, we suggested restructuring their website content to streamline customer experiences, which creates a more streamlined process to their website visitors which in turn increases Search Engine Optimisation rankings; and lastly looking at utilising Google My Business, and using Google Analytics to establish what content is important for their target audience.

The session was beneficial to the client, as they were able to see what areas are in need of improvement to increase traffic and visitors to their website, and how to increase their social media presence. We continued working with the Gravity Discovery Centre on their Search Engine Optimisation, Facebook Ads and social media management.

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