As the friendly neighbour of our team in Newcastle, it was only right that Valkyrie Functional Training gym come to us to help them establish their new functional fitness brand and business.
We loved working with them to create everything from their functional fitness brand to their website which showcases their space and service offering functional movement & strength conditioning training in a private or semi-private group environment.
Plenty of brain power went into the brand look and feel as well as slogans. Right from the start, the featuring of a Big red V was discussed, and the brand was to be not too corporate and gender neutral, to ensure both male and females felt welcome to attend.
Words such as empowerment, liberation, unshackled, strength, strong, professional, genuine, raw were explored in terms of the feeling the brand was to convey.
The result was this vibrant red functional fitness brand which is now proudly posted as signage at the space and on all marketing materials as well as the company website which we also rolled out.
We continue to work with this client to this day offering a range of SEO & PPC services. Since opening in 2017 they have enjoyed continued brand growth and today are a well known and well frequented training centre.