EngAnalysis – Strategy, Branding, Design & Photography
EngAnalysis is a smart, vibrant and very progressive engineering firm based in Newcastle, NSW who were going through change and looking for a marketing plan. A small niche player but have greater capacity than most organisations in the field and consume a significant proportion of the known market. EngAnalysis aims to provide data driven engineering solutions for real-time industrial and structural health monitoring. They believe in solid evidence that comes from comprehensive testing and measurements. As a result, their range of services offer significant depth and range of experience and capability.
The business transitioned from time and expenses consulting work to testing and real time analysis as a service and approached The Creative Collective to help capture this and communicate it.
We were pleased to work with EngAnalysis and commenced by conducting a half day strategy session with key stakeholders and the management team to go through what they had in place, uncover what they are trying to achieve, what they needed, and followed up with a 12 month marketing plan for implementation of their transformation.
That marketing plan included:
- Recommendations for a rebrand
- Copywriting & development of key messages
- Collateral roll-out including a capability statement
- Website development
- Ongoing marketing recommendations including Search Engine Optimisation, LinkedIn Advertising & Internal training, as well as a range of other activities to be managed and implement in-house such as internship programs, sponsorships and relationship marketing.
After discussing this plan with the client, we were engaged for a multi-phase marketing plan including:
- Brand Refresh
- Copywriting inc development of key brand messaging
- Graphic Design of a Capabilities Statement
- Photography Shoot
The Creative Collective is now engaged in ongoing services to help generate brand awareness, position this client as an authority within their field and generate website traffic. These services include:
- Google Ads
- SEO