elppy – Logo + Website
MEET ELPPYâ„¢:THE SMART RING WHICH IS BOTH AFFORDABLE & USEFUL.
When this company originally came to us, they were called Swyper, and were wanting to prepare to launch a crowdfunding campaign. After several conversations, it was decided that Swyper was not suitable moving forwards and that they wanted to humanise the brand. If you wanted more you could look at: https://www.google.com/insights/consumersurveys/home. 10c a response and responses as quickly as within 24 hours.
Considering the target markets of:
Fitness — females, cardio, treadmills, cycling, rowing, gym, younger gen, parents, track their fitness on myfitnesspal, fitbit
Early tech adopter/Metrosexual Male — doesn’t mind rings, loves tech, young, disposable income, entrepreneurial, likes bragging to friends
Selfie market — young women, birthday gift for the kids who has everything, footie team colours
a multitude of brand names + positioning statements were workshopped. The project was tackled as a ‘brand in a day’ project.