Lion Systems

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Lion Systems

Lion Systems is a leading provider of digital utility services, specialising in GIS services who was seeking to revamp their corporate brand identity after being acquired by Bennett + Bennett.

They approached The Creative Collective for assistance in modernising their company name, slogan, colour scheme, and icon. The previous brand featured an unconventional photograph of a lion, but the company was eager to adopt a more graphical lion design element. The new brand needed to reflect the technical nature of the business and appeal to their target market, which includes surveyors, civil engineers, councils, service authorities, civil constructors, service locators, and developers. They serve as a bridge between data suppliers such as surveyors and engineers, and end consumers including councils and utility service providers.

Our process began with a detailed brand briefing session with key stakeholders at Lion Systems. This allowed us to gain a deeper understanding of their requirements. The client specified that the main colour scheme should be yellow/golden and black, in line with the lion theme.

We presented a series of concepts and incorporated feedback from the client. Once a concept was chosen, we developed a comprehensive brand style guide and created digital corporate stationery, including a letterhead, invoice, and quotes.

The client was thrilled with the new corporate brand identity, which better represents their business and aligns with their future goals. They are excited about the prospects of operating under this refreshed brand.

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