Braeside Wealth are a privately owned financial planning practice, located in Newcastle. The owner Lance (a financial advisor of 15 years) and his wife Maryanne came to us with the name Sprout Advice, but through a brand strategy session we workshopped the name further and came up with Braeside Wealth. “Braeside” was the name of Lance’s Grandfather’s property where he spent a lot of time as a child. Given Lance is from the country and holds strong country values such as being honest, trustworthy and down to earth, we integrated this meaningful name into the brand. I
Given it was common to see hawks on the property, a hawk motif was woven into the brand.
We were pleased to finalise this new company’s brand and to create their website.