Kirra Australia

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beauty social media competition

Kirra Australia

Photography & Beauty Social Media Competition

Kirra stands for all-natural products, free from nasties. They are all about lovingly handcrafted skin care created for people in all stages of life. Kirra loves and is inspired by Australian nature, powerful women, and promoting a sustainable eco-friendly lifestyle. Their ethos at Kirra is to use consciously sourced ingredients that care for you and the environment. They are proudly cruelty free and never test on animals.

We worked with Kirra Australia on regular photo shoots, preparing their social media content and then a beauty social media competition as they wanted to increase the growth of their Facebook and Instagram pages and agreed to go ahead with a Mother’s Day Giveaway.

This campaign was live for three weeks. There was 1 x major prize drawn. This competition helped to grow an online presence and produce a client database for future campaigns.

The beauty social media competition results:
 
Facebook
  • Total likes at start of campaign = 2309
  • Total likes at end of campaign = 2705 (+396)
With the help of the Facebook boost ($500), we were able to:

 

  • Reach 26,000 people (paid reach, not including organic)
  • 2274 Post Engagements (people commenting to win)
  • 2003 link clicks (people clicking the link to enter)
  • Have an average cost per link click at $0.25 which is very low and extremely cost effective!!
Instagram:
  • Total followers at start of campaign = 512 followers
  • Total followers at end of campaign = 983 followers (+471)!!
  • Accounts reached +236.5%
  • Content interactions +81.6%
  • Audience + 90.1%
Statistics:
  • 2073 Impressions (of the competition web page)
  • 1034 actions (total entries)
  • 782 Unique Users
  • Conversion Rate of 37.72% (This is really high for competitions)​

These results were a huge success for Kirra Aus as it grew their social media pages and got a database for future use, which were the intended objectives of the campaign.

Overall, this Beauty Social Media Competition provided great results for a small business looking to increase brand awareness and online following. 

If you are in the beauty industry and would like to learn more about our services see more here.

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