Bayard Presse

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Bayard Presse

We were engaged by Bayard Presse Asia who are based in Hong Kong to produce a market research report.

Bayard Presse is the creator of StoryBox, AdventureBox, AdventureBox MAX! and DiscoveryBox. Bayard are known for producing stories that invite critical thinking and good judgement in order to help children understand themselves as well as empathise with others.

Bayard Press hoped to achieve the following objectives with the market research report:

  • Increasing brand presence
  • Building strategic partnerships
  • Building marketing infrastructure tailored to this market

The report helped the client clarify the behaviours of parents in Australia, included extensive competitor analysis and clarified how Bayard Press could best expand in the Australian marketplace.

It was a pleasure to work with Bayard Presse and we are proud to have presented such an in-depth report to assist in their future growth.

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