Good Beer Co. is the first enterprise beer in Australia, created by James Grugeon. With over 20 years of experience in startups, big business, social enterprises, corporate, social, environmental responsibility and communications, James is dedicated to raising money through beer for a good cause. That cause is something that touches on the hearts of every Australian, the Great Barrier Reef. Named after the iconic Australian environmental feature, the beer ‘The Great Barrier Reef’ donates a minimum of 50% of its profits to the Australian Marine Conservation Society. Good Beer Co. generated a total reach of 277,341 users in just one month throughout the campaign with The Creative Collective. Our involvement included creating the website, consulting on the crowdfunding campaign strategy, social media and PR as well as actively managing their Facebook Ads campaign.