Aquarian Pearls – SEO

Aquarian Pearls – SEO

Aquarian Pearls began in 1985 in Sydney, Australia as a South Sea Pearl trading company. Today, Aquarian Pearls is dedicated to providing quality pearls and pearl jewellery in the world direct from the worlds’ finest pearl cultivators in Australia, Japan, French Polynesia, The Philippines, Burma and Indonesia.

We were engaged by Aquarian Pearls to assist them with SEO and Google Ads in early 2020. The main SEO objectives included increasing website traffic and enquiries, increasing brand awareness and maintaining optimal site health in order to improve the customer journey.

Since then, we have made a number of improvements to the Aquarian Pearls SEO including the installation and configuration of website plugins which have boosted the website grade from an F to an A.

Other results include:

  • 21% performance boosted to 95% performance
  • 89% structure boosted to 100% structure
  • All key website vitals also improved across the board

We also continue to conduct monthly activities to improve the ranking of the website across targeted keywords as well as for each category page on the Aquarian Pearls website. Currently, we sit at page 1 for a number of terms such as ‘black pearls’.

We have also produced Google Ads for Aquarian Pearls and continue to receive excellent monthly results including:

  • Almost 25,000 monthly impressions
  • A click through rate of almost 5%
  • A low ‘cost per click’ of $1.17

Overall, we are extremely pleased with the results we have been able to achieve with Aquarian Pearls so far. We are very keen to continue to work with this client in 2021 and beyond.

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