Aquarian Pearls

Aquarian Pearls

Aquarian Pearls began in 1985 in Sydney, Australia as a South Sea Pearl trading company. Today, Aquarian Pearls is dedicated to providing quality pearls and pearl jewellery in the world direct from the worlds’ finest pearl cultivators in Australia, Japan, French Polynesia, The Philippines, Burma and Indonesia.
In late 2020, we produced a chat bot competition to assist Aquarian Pearls in gaining a database of client information for future marketing campaigns.
In the three week competition period, we achieved:
  • 732 new Facebook followers (a growth of 50%)
  • An approximate daily reach of 4000 Facebook users
  • 38,000 Facebook users reached with 3,300 engagements on the competition post
  • 905 total newsletter subscribers with a 90% conversion rate
We were engaged by Aquarian Pearls to assist them with SEO and Google Ads in early 2020. The main SEO objectives included increasing website traffic and enquiries, increasing brand awareness and maintaining optimal site health in order to improve the customer journey.
Results include:
  • 921% increase in user visits in April 2021 vs April 2020
  • 48-50 site visits per day compared to 4-5 per day in April 2020
  • 21% performance boosted to 95% performance
  • 89% structure boosted to 100% structure
  • All key website vitals also improved across the board
We have also produced Google Ads for Aquarian Pearls and continue to receive excellent monthly results including:
  • Almost 25,000 monthly impressions
  • A click through rate of almost 5%
  • A low ‘cost per click’ of $1.17
Overall, we are extremely pleased with the results we have been able to achieve with Aquarian Pearls so far. We are very keen to continue to work with this client in 2021 and beyond.

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