Why Pangle Should Be Your Next Move in TikTok Advertising

Why Pangle Should Be Your Next Move in TikTok Advertising

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We all know TikTok has become a hot spot for brands aiming to connect with younger, highly engaged audiences and that there are some excellent results to be had for a relatively low ad spend when comparing its current cost per clicks to other social networks. 

But what a lot of people may not know is that as part of TikTok’s advertising solutions, Pangle can give you a unique chance to reach millions more people through various engaging ad formats. 

So What Is Pangle?

Pangle is the ad network of TikTok for Business, enabling you to reach users across top local publishers (100,000+ global apps) directly from the integrated TikTok Ads Manager platform. As one of the fastest-growing mobile ad networks, Pangle continues to expand beyond Android and iOS app traffic into smartphone OEM and mobile web traffic. Pangle is embedded into Tiktok, rather than being a separate thing to run ads on. A bit like Audience Content Network on Meta or Google Ads partner networks.

Pangle offers brand safe, transparent, and secure traffic, as well as full-funnel solutions to cater to a range of business objectives and verticals. Pangle’s diverse and immersive ad formats help to provide a better ad experience for users, with the purpose of driving impactful results for businesses

And importantly, it’s available in Australia (not all of TikTok’s features are currently available in Australia).

What Kind of Ads can you run?

Pangle offers a range of ad formats and can easily be rolled out as part of a general TikTok :

  1. In-Feed Ads: These ads pop up as users scroll through their feed, much like regular TikTok videos. They can include links to websites or apps, nudging users to take action.
  2. Branded Hashtag Challenges: Brands can create challenges that inspire users to join in and create content around a specific theme or hashtag. These challenges can drive engagement and spark virality.
  3. Top View Ads: These ads appear as soon as a user opens the TikTok app, ensuring maximum visibility. They’re great for promoting new products or campaigns.
  4. Branded Effects: Brands can create custom filters, stickers, and other effects that users can use in their videos, boosting brand visibility and engagement.
  5. Branded Scan: Using augmented reality (AR), brands can create interactive experiences. Users can scan objects or images to unlock special effects or information.
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Who Should Jump on the Wagon?

Pangle and TikTok for Business are perfect for businesses looking to:

  • Connect with a Younger Crowd: TikTok’s user base is mostly Gen Z and Millennials. If your target audience falls into these groups, TikTok and Pangle are your go-to platforms.
  • Boost Brand Visibility: TikTok’s engaging content format is ideal for increasing brand visibility and awareness.
  • Drive Engagement: With its active user base, TikTok and Pangle are ideal for businesses looking to drive engagement and interaction.
  • Get Creative: TikTok’s innovative content format allows businesses to experiment with different types of content and engage with users in fun and unique ways.

The Good and the Not-So-Good of Advertising on Pangle

Pros:

  1. High Engagement: TikTok boasts high levels of user engagement, making it perfect for driving brand awareness and engagement.
  2. Low Cost Per Click – CPC is currently very cheap on TikTok and very cheap on Pangle too. Enjoy it while it lasts! 
  3. High Click Through Rate – CTR – You may get quite a few people clicking through to your ads and a spike in your CTR results, getting you to be excited about Pangle. But they may not stick around and watch your ads (see below Cons).
  4. Creative Freedom: Pangle offers businesses the chance to experiment with different ad formats and creative approaches, resulting in highly engaging campaigns.
  5. Viral Potential: TikTok’s algorithm loves engaging and shareable content, giving businesses the opportunity to create viral campaigns.

Cons:

  1. High Skip Throughs & Accidental Clicks – Though Pangle will allow you to be seen by relevant people on games and apps, people using these sorts of things aren’t there to browse ads and your ad may be a little inconvenient to them. They may skip your ads, or accidentally press your ad when they don’t mean to, thus causing you to pay for their clicks. If on the other hand you manage to keep them there, they could be a quality click.
  2. Learning Curve: Running ads on TikTok may be new to you and getting across Pangle and understanding all the advertising options may also require you to invest time in learning how to effectively use this platform for advertising.

Success Stories: Brands Making Waves on Pangle

  1. Fashion and Beauty Brands: These companies have found success by creating engaging content that showcases their products in creative ways.
  2. Food and Beverage Brands: These brands have succeeded by creating fun and entertaining content that showcases their products.
  3. Tech Companies: Tech companies have used TikTok to showcase their products in action, creating videos that highlight the features of their latest devices.

Wrapping Up: Making the Most of Pangle for Your Business

In conclusion, Pangle and TikTok for Business offer a unique and innovative advertising platform for businesses looking to expand their reach and engage with a highly active audience. By understanding how Pangle works, which businesses should consider advertising on the platform, and the pros and cons of leveraging TikTok for Business through Pangle, you can make informed decisions about incorporating TikTok into your digital marketing strategy. With the right approach and creative execution, TikTok and Pangle can help your business stand out and connect with a whole new audience.

To find out more about Pangle Placement see here: https://ads.tiktok.com/help/article/pangle-placement

To get some help with your TikTok Advertising see here, or please contact us.