The Power of Media Call Outs: A PR Strategy You Need to Know

The Power of Media Call Outs: A PR Strategy You Need to Know

media-call-out

In the world of public relations (PR), responding to media callouts is a powerful activity that can help you gain exposure on podcasts, videos, articles, product placements and more. But what exactly are media callouts, and how do you respond to them strategically? 

In this blog post, we’ll explore the concept of media callouts, and their advantages, and provide a list of sources where you can find them. We’ll also explore the best practices for responding to them, and weigh the pros and cons of handling them yourself versus engaging a PR agency like us.  

Let’s go…!

What Are Media Call outs?

Media callouts, also known as media requests or journalist requests, are requests from journalists, bloggers, and other media professionals for information, expert opinions, quotes, or sources for their stories. 

These requests are typically posted on various platforms, including websites, social media, and email newsletters, and used by media professionals to gather content for their articles, features, or news segments.

How Can Media Call outs Benefit Your Business?

Media callouts can be incredibly beneficial for businesses and individuals looking to promote themselves or their products/services. Here are some key advantages:

  1. Increased Visibility: Responding to media callouts can help you get featured in prominent media outlets, increasing your visibility and reaching a wider audience.
  2. Credibility and Authority: Being quoted or featured in media can enhance your credibility and position you as an authority in your field or industry.
  3. Networking Opportunities: Responding to media callouts can also help you connect with journalists and other media professionals, building valuable relationships for future collaborations.
  4. Cost-Effective PR: Unlike traditional PR strategies that may require a significant investment, responding to media callouts is often free or low-cost, making it a cost-effective PR strategy.


Where to Find Media Callouts

  1. SourceBottle: SourceBottle is a platform where journalists, bloggers, and PR professionals connect. Signing up is free, and you can receive daily emails with media callouts relevant to your industry.
  2. Help a Reporter Out (HARO): HARO is another platform that connects journalists with expert sources. Signing up is free, and you’ll receive daily emails with media callouts in your chosen categories.
  3. JournoRequests: JournoRequests is a Twitter account that posts media callouts from journalists. You can follow the account and respond to relevant requests directly on Twitter.
  4. anewstip.com – Anewstip is a search engine for finding journalists, influencers, and media outlets that have recently mentioned a topic on X (previously called Twitter). st hosts who are looking for experts on specific topics so you can reach out with your credentials and express your interest. The tool has a vast database of over a million media contacts and indexes 200 million news articles in real time.
  5. Radio Guest List – Radio Guest List is the HARO of the audio world – You can sign up for email notifications from producers, journalists, and podcasts.
  6. PressPlugs: PressPlugs is a UK based paid platform that connects businesses with journalists. Pricing starts at £20 per month, and you can receive media callouts tailored to your industry. If you want media coverage there it’s a good one.

There are actually even more of these but this list should get you started.

How to Respond to Media Callouts


When responding to a media callout, it’s essential to be strategic to maximise your chances of your media release getting selected. Here are some best practices:

  • Be Relevant: Tailor your response to the specific request, ensuring that your expertise or story angle aligns with what the journalist is looking for.
  • Be Concise: Keep your response brief and to the point, highlighting the key points that make you a suitable source for the journalist’s story.
  • Be Timely: Respond promptly to media callouts, as journalists often work on tight deadlines and may move on quickly if they don’t hear back from you.
  • Provide Value: Offer unique insights, data, or perspectives that add value to the journalist’s story and make you stand out from other respondents.
  • Follow Up: If you don’t hear back after your initial response, consider sending a follow-up email to express your continued interest and availability.


Should You Respond to a Media Callout Yourself or Engage an Agency?

Deciding whether to respond to media callouts yourself or engage a PR agency depends on several factors, including your resources, expertise, and goals. 

Here are some pros and cons of each approach:

Responding Yourself:

Pros:

  • Direct communication with journalists allows you to control the messaging and build relationships.
  • Cost-effective, as you won’t incur agency fees.
  • Allows for a more personal touch in your responses, potentially increasing your chances of getting selected.

Cons:

  • Time-consuming, especially if you’re managing other aspects of your business.
  • A lack of PR expertise may result in missed opportunities or ineffective responses.

Engaging a PR Agency:

Pros:

  • Access to PR professionals with expertise in media relations and pitching.
  • Ability to tap into the agency’s network of media contacts, increasing your chances of getting featured.
  • Outsourcing PR activities frees up your time to focus on other aspects of your business.

Cons:

  • Costs associated with hiring a PR agency may be prohibitive for some businesses or individuals.
  • Less direct control over the messaging and communication with journalists.

Don’t wait for the media to call – go find them!

As you now hopefully realise, media callouts are a valuable PR strategy that can help businesses and individuals gain exposure, credibility, and networking opportunities. 

By responding to media callouts on platforms like SourceBottle, HARO, JournoRequests, and PressPlugs, you can enhance your PR efforts and achieve greater success in promoting yourself or your brand. 

If you would like us to help to you find media call outs and pitch you for media opportunities, contact us! Otherwise we hope our tips were helpful!