PR to some is an anomaly and to others is quite an unknown quantity. PR stands for Public Relations and there are many PR agencies who can assist you with these services. There are many definitions of Public Relations, ranging from the profound to the profane. In a phrase (courtesy of the Public relations Society of America), “Public relations helps an organisation and its public adapt mutually to each other.”
Through positive Public Relations management, PR agencies can develop beneficial relationships with key stakeholders and effectively promote your company.
Essentially PR agencies such as ours can assist you with any of the following:
Enhancing your organisation’s participation and position within a community through outreach efforts for the mutual benefit of the organisation and the community. PR agencies develop these relationships and optimise opportunities to promote your company. See Public Affairs below.
Strong Public Relations management will effectively address these situations. This involves maintaining relations with the public, government agencies, news media, employees, shareholders, and other affected parties on behalf of an organisation involved in a crisis situation.
Typically representing an organisation’s management to inform and motivate the organisation’s employees through internal communications, training, awards programs, and other events.
Representing an organisation’s interests to governing bodies and regulatory agencies, often through direct “lobbying” efforts, and also through public affairs and other PR activities building issue constituencies.
Serves as a conduit for information flow between management and the ranks. Grounded in communication theory, IC taps tools of newsletters, Intranet pages, management memos, position statements, presentations and special events to disseminate information regarding company updates, management policies, Human Resources issues & benefits, business initiatives, crisis management, etc.
Developing confidence and positive relations for your organisation with investors in the financial community. Also called Financial Relations and Shareholder Relations.
Within the four P’s of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion (along with components of the other P’s) to advance sales of products and services. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.
Conducting outreach or responding to the news media on behalf of your organisation or client. Media relations are often considered a specialised function within a public relations campaign.
Involving your organisation in the development of public policy, or helping to adapt your organisation to public expectations. Public Affairs is sometimes used synonymously to refer to public relations activities (especially in the government and military). The Public Affairs Council defines more here.
Furthering your organisation’s or client’s interest through target-media coverage of strategic messages and events. A good publicist knows how to work the angles for free media coverage.
Hear from our Marketing Customers
I have never sat through such a worthwhile training session in my entire career. There was so much new content that I hadn’t known about and the excitement created by Yvette to get in and get LinkedIn working for me was FANTASTIC!
Never sat through such a worthwhile training session in my entire career
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
I’d like to take the time to pass on a big thank you to Tamara, Arvind & Alan.This process has been seamless and very enjoyable. Your organisation & communication has been impeccable, and this has made the journey pleasant. I have no hesitation in working with you again and will certainly be passing along recommendations wherever possible.
Stuart Kruger – Helpa
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.
“Cant recommend The Creative Collective enough. Professional, intelligent, sound advice and expertise. Katrina and Yvette have been a pleasure to deal with. No pushy sales what so ever just great service and applicable information. Thanks!!!”
I just wanted to say that today was one of the best 4 hours of strategy I have ever spent and so excited and reinvigorated about our digital strategy moving forward. A lot of companies online say they offer ‘strategy support’ but this exceeded my expectations. Please pass on my thanks to Yvette also, she was great. A few of my colleagues are also looking at social strategy right now so I will pass on your details, as I was raving about the session and they are now keen to do their own. Thanks again, and excited for the next steps.
Centre for Invasive Species Solutions
“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”
We really appreciated all your advice the other day.… I was reading off my business plan when you asked certain questions and quickly realised how wrong I was with our proposed target markets and strategies. … Though I hold a business Diploma and Cert IV in bookkeeping, your expertise has been priceless.