INSTAGRAM MANAGEMENT

Work with the industry leaders!

 

 

Finding it hard to get results on instagram, achieve a professional look, or to keep on top of your posting schedule? We’re here to help!

Instagram is currently the fastest growing social network and we know exactly how to succeed with it!

Instagrammers and marketers are being increasingly spoilt with more ways to be creative on this powerful social network through fun marketing campaigns, IF they are keeping up with the options available to them.

For many businesses, marketing managers and marketing coordinators, there is simply not enough time in the day to establish or succeed with yet another social network, whether that is devising a strategy specifically for Instagram (and it needs it as it is quite different to the other networks) and post regularly or mobilising specific instagram campaigns or running ads on the network. If you don’t have enough time in the day, and your digital marketing is always taking a back seat, we can help!

It is hard to be a specialist across all areas of digital marketing and social media, so sometimes the most cost effective solution is to outsource to specialists who are accountable for results.

Introducing our Instagram management + growth packages!

Our team of instagram specialists can help you with everything from photo shoots or video shoots specifically for Instagram or other social networks, to devising an Instagram strategy to posting on this powerful channel in a regular and consistent way so you look good and get results! We live and breathe this stuff and have worked with hundreds of businesses across all industries on social media since 2009, and you will benefit from that experience.

The Creative Collective were early adopters of social media, first establishing on social networks in 2008 (YouTube, Facebook, Linkedin and Twitter), and since 2009 have run social media training both online and in person across Australia and have worked with a wide variety of clients to develop their social media strategies, establish them on social media, create content + schedule social media content on behalf of clients, and run social media advertising campaigns.

All of our social media work is combined with regular consulting and reporting for the best results.

In 2013 our founder Yvette Adams travelled to Silicon Valley as part of a study tour hosted by Commonwealth Bank’s Women in Focus where she visited many of the top social media companies and met the people working there including Facebook, Google & Linkedin.

In 2019, two of our team, including Yvette, were honoured to be selected out of 11 positions across Australia and New Zealand by Facebook Australia to travel to their offices in Sydney and learn all the latest features and what’s on the horizon.

yvette adams at facebook

Suffice to say, when it comes to instagram and other social media, we know what we’re doing.

You may require assistance with the management of your instagram just to get up and running with a view to you taking over social media management longer term. One of our unique points of difference is we have a sister company The Training Collective who offer a range of instagram training both in person around Australia & New Zealand and online so you can gain the training you need to take over your instagram account in the future if you choose to, or to understand the possibilities of instagram so we can work together to achieve great results.

You may require instagram management for the duration of a set instagram campaign.

Or you may require instagram management ongoing, preferring to outsource this service to a team who know what they are doing and who will get you the maximum results in the minimum amount of time.

Check out our great instagram management and growth packages below as some guidelines of what we can do, however please note we can also offer custom instagram management packages in line with your unique needs..

Let’s chat about your project

JUST GETTING STARTED WITH INSTAGRAM? LOOK HERE!

Not yet started with instagram and need an instagram strategy? Already started but not getting results and not sure where you’re going wrong? Need someone to establish you on Instagram in a professional manner? Need an Instagram channel reset/refresh? We can do all of this and more. See our packages below…

Instagram Strategy Development
$390+GST

Instagram Strategy Session with client, prepare instagram strategy, provide strategy document to client, optional debrief session

Inclusions:

– 30-60 minute briefing – can be conducted in person where geography permits or online
– Audit – Review of your existing instagram channel & social network/s (if any) and the structures of each to understand your current set up and how your Instagram page might interact with these i.e publishing to Facebook or Twitter or not.
– Competitors – Review of your competitors instagram channels (up to x4) if supplied before preparation of strategy
– Preparation of a high level instagram strategy outlining proposed objectives, target market, brand voice (how you will talk, what you will talk about, who you will talk about i.e. whose content you will share which is non competitive), workflows (what content we have, what content will need to be created, who will be responsible etc), proposed optimal day and time to post, frequency of posts, whether you will post direct on your channels or via professional scheduling tools, discussion on strategy to manage and respond to comments and direct messages + monitor reputation/mentions; how you can analyse, report & improve on your instagram performance – defining your KPIs. – Provision of 8-10 page strategy document
– Optional 30 minute debrief meeting to go through provided strategy/ask questions/clarify any items

Instagram Business Channel Set Up
$650+GST

Establish New Instagram Business Channel from scratch

Inclusions:

– Establish Instagram Business channel including development of suitable Instagram profile image + bio content within character count + hashtags
– Add relevant key business information i.e. phone, address, website etc (we may include a specific website link on the site for the promotion)
– Prepare x9 tiles with 2 layout options and place in situ so you can see how it will look once loaded up
– Up to x1 round of amends/feedback (further rounds may incur additional fees
– Hashtags: Identify suitable hashtag sets to use for future posting i.e. location related, industry related, service related etc.
– Establish Instagram scheduling tool

INSTAGRAM BUSINESS CHANNEL REVAMP
$650+GST

Review existing Instagram channel, consult with client and provide new instagram channel style + documentation

Inclusions:

– 30-60 minute briefing – can be conducted in person where geography permits or online
– Audit – Review of your existing instagram channel & social network/s (if any) and the structures of each to understand your current set up and how your Instagram page might interact with these i.e publishing to Facebook or Twitter or not.
– Competitors – Review of your competitors instagram channels (up to x4) if supplied before preparation of strategy
– Prepare x9 tiles with 2 layout options of your revamped look and place in situ so you can see how it will look once loaded up
– Up to x1 round of amends/feedback (further rounds may incur additional fees
– Hashtags: Identify suitable hashtag sets to use for future posting i.e. location related, industry related, service related etc.
– Provision of 1-2 page document outlining revamp approach + colour schemes/fonts/apps used so you can continue to emulate your new Instagram look & feel
– Optional 30 minute debrief meeting

Instagram Business Channel training/consult
$600+GST
2 hours of one on one instagram training/consulting

 

Inclusions:
– 2 hour strategy session with an Instagram Marketing Specialist
– On the day of the session connect in person where geography permits or via nominated online channel i.e. Google Hangout, Skype
– Discussion can be on 1 brand only (up to x3 sub brands fine) but brands should not be completely different industries/target audiences etc – these should be booked in a separate session
– 2-3 persons max can be involved in session

NOTES:
– Does not include any review of your marketing channels prior to or post session. – Does not include any debrief notes
– The above costs apply if session is held at our offices or online. Add mileage at an ATO rate of 0.66 per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.
– Full payment in required upfront to fully confirm your strategy session
– We reserve the right to charge a cancellation fee of 25% if the session is cancelled within 24 hours.

Instagram Posting/Management packages

Don’t have the time to keep posting on Instagram? Don’t really know what you’re doing and what to outsource to the experts? Our Instagram Posting/Management packages are for you. Instagram requires a very different approach to other social networks, hence why we have specific instagram posting/management packages. We do however offer some Facebook/Instagram posting/management packages below.

Starter Instagram Package
$390/month

Preparing & scheduling x8 Instagram posts + x4 Instagram Stories (up to 1 a week)

Preparing & scheduling x8 Instagram posts (up to 2 a week) + x4 Instagram Stories (up to 1 a week) 

Inclusions:
– 30-60 minute initial briefing – can be conducted in person where geography permits or online via Skype
– Preparing up to x4 Instagram stories per month utilising your supplied imagery & videos, or free stock images or preparing images in line with your brand in Canva
– Preparing up to x8 Instagram sized images per month utilising your supplied imagery & videos (as many as supplied and suitable), or free stock images or preparing images in line with your brand in Canva
– Preparing up to x8 Instagram posts per month including relevant hashtags – Content supplied to you for review
– 1 round of reviews per batch only
– Schedule posts as per indicated schedule
– Prepare and provide monthly report

NOTE: This starter package does not include monthly meetings and only minimal client liaison (1 hour max per month via email). If you would prefer more direct contact with your account manager, via meetings or additional client liaison time, we recommend you select one of our higher fee packages.

STANDARD INSTAGRAM PACKAGE
$650/month

Preparing & scheduling x15 Instagram posts + x8 Instagram Stories (up to 2 a week) 

Inclusions:

– 30-60 minute initial briefing – can be conducted in person where geography permits or online
– Preparing up to x8 Instagram stories per month utilising your supplied imagery & videos, or free stock images or preparing images in line with your brand in Canva
– Preparing up to x15 Instagram sized images per month utilising your supplied imagery & videos (as many as supplied and suitable), or free stock images or preparing images in line with your brand in Canva
– Preparing up to x15 instagram posts per month including relevant hashtags
– Content supplied to you for review – 1 round of reviews per batch only
– Schedule posts as per indicated schedule
– Instagram outreach – go and like + comment on relevant Instagram channels to draw attention to yours and increase the chance of engagement + follower growth
– Prepare and provide monthly report
– Optional 30 minute meeting to go over results + plan for the month ahead

SOLID INSTAGRAM BUSINESS POSTING PACKAGE
$1080/month

Preparing & scheduling x30 Instagram posts + x12 Instagram Stories (up to 3 a week) + weekly outreach to other relevant Instagrammers

Inclusions:
– 30-60 minute initial briefing – can be conducted in person where geography permits or online
– Preparing up to x12 Instagram stories per month utilising your supplied imagery & videos, or free stock images or preparing images in line with your brand in Canva
– Preparing up to x30 Instagram sized images per month utilising your supplied imagery & videos (as many as supplied and suitable), or free stock images or preparing images in line with your brand in Canva
– Preparing up to x30 instagram posts per month including relevant hashtags
– Content supplied to you for review – 1 round of reviews per batch only
– Schedule posts as per indicated schedule
– Instagram outreach – go and like + comment on relevant Instagram channels to draw attention to yours and increase the chance of engagement + follower growth
– Prepare and provide monthly report
– Optional 60 minute meeting to go over results + plan for the month ahead

SERIOUS INSTAGRAM POSTING PACKAGE
$P.O.A
Need a package which is greater than those outlined? Just looking for something bespoke?

We offer custom instagram packages in line with your unique needs.

Contact us for a quote.

What images will you use when posting on my channel?

In terms of images / videos we have the following options available to us – the initial strategy session helps us work out which of these options, or combinations of options we will utilise:
– You taking photos or videos inhouse and sending them to us for upload
– You doing insta stories and us doing the photo/video posts
– Us sourcing imagery and sending to you for approval
– Us arranging an initial or regular photo or video shoot inhouse
– Us preparing image based graphics in line with your branding
A lot of the above will depend on what ‘image brand style’ we discuss and define for your business.

How far in advance do you prepare my content?

We will generally prepare imagery and copy for first 2 weeks of content, and send these to you for approval in the first instance.  After supplying two sets of two weeks of content, and when you are confident we have understood your brand and are representing it well, we will typically start preparing and providing you with content 1 month in advance to review.

What if something goes up that I don't think is a good representation of my brand/business/inaccurate/misleading?

Don’t worry. Nothing ever goes up on your channel without your prior review and written approval. We do need you to review the content we prepare on a regular basis to ensure it is a good representation of your brand, accurate etc.

I don't really have many good images or videos on file. Can you help me create some?

Yes! We have a range of photo & video packages and can most certainly arrange a shoot for you anywhere in Australia. We highly recommend capturing unique, authentic and professional photography & videography to best represent your brand.

How often do we meet to go over results?

Subject to the package you sign off on, we generally supply a report for your review and meet on a monthly basis.

This is a good opportunity to discuss results and plan for the month ahead. On these meetings you can tell us what news and promotions you have coming up and we can get creative together on how we will best communicate this through your instagram channel!

Do your fees include advertising?

In short, no. But we highly recommend you do some instagram advertising to complement our posting efforts. Contrary to popular believe, social media is not free. As such we’d always recommend a budget is allocated to your social media activities to achieve best results.
We recommend a minimum of $150 – $300 per month for Instagram.

Instagram Growth packages

Want more followers on Instagram? We can help! We provide organic growth for your clients following and engagement on their Instagram to help you increase your retention and save you time to focus on other marketing strategies.

No gimmicks, no fake followers or likes. We keep it REAL. Our experienced and dedicated account managers will carefully analyse your clients account and use our proven, organic methods to drive traffic & engagement to your page. Other growth services clutter your news and story feeds with a lot of unwanted accounts! We take extra care to ensure your clients experience on Instagram is never affected by us! Our services is 100% safe and complies with Instagram’s Term’s & Conditions. The protection & privacy of your clients account is our top priority. We store all data securely.

Starter Instagram Growth Package
$175/month

Up to 500 targeted followers per month

Inclusions:

  • Target your chosen audience based on hashtags and interests
  • Genuine and organic growth
  • Mute feature to maintain a clean and uninterrupted news feed
  • Personal and dedicated account manager
  • Monthly tax receipts and invoices generated

Standard Instagram Growth Package
$300/month

Up to 1000 targeted followers per month

Inclusions:

  • Genuine and organic growth
  • Target your chosen audience based on hashtags and interests
  • Mute feature to maintain a clean and uninterrupted news feed!
  • Personal and dedicated account manager!
  • Target audience based on location
  • Access to premium and recommended hashtags for rapid growth
  • Monthly growth and analytics reports
  • Monthly tax receipts and invoices generated

 

FAQs

Question 1

IMPORTANT DISCLAIMERS FOR ALL PACKAGES ABOVE:

  • We would highly recommend allocating a further $150-$300/month on Instagram advertising for boosted posts per month within any of our posting/management packages if you wish to see good results due to the channel’s algorithm. This fee will be auto-debited by Facebook (who owns Instagram) from your credit card
  • Prices quoted are ex GST
  • Min commitment period is 6 months. 1 month cancellation policy applies to cease services and a cancellation form must be completed online.
  • To engage in any of these services you must have a valid credit card. You will be billed each month, a month in advance via auto-debit. Failure to pay due to incorrect details, expired cards or insufficient funds may result in additional fees or ceased services
  • Unless specified in the package description, does not include channel set up, photography shoots or video production nor management of direct messages or comments generated from our activity. You will still be responsible for your page and will need to monitor and respond to messages and delete any spam
  • See our legals for further information that may be relevant to this service.

INSTAGRAM CASE STUDY: SBS TV – She Called Me Red Campaign


Aimed at getting people invested in the story of the individuals from a first person perspective, and to breakthrough into new landscapes of storytelling through Instagram, The Creative Collective worked on the project with SBS Online Documentaries team over a one month period in August 2018.

The project broke new ground by being the world’s first documentary exclusively broadcast via Instagram. It was highly innovative with its experimental way of connecting with a younger demographic who are already using Instagram and consuming news through social media. Utilising all of Instagram’s features, including the then brand new InstaTV functionality our activities included posting daily curated text, photography, artwork, and live daily photographs and videos taken by Yunus’s family in the refugee camp and consulting with the SBS team on different ways of reaching audiences and in turn received engagement in different ways.

By focusing on what types of content caught viewers’ attention the most, we were able to provide fantastic insights to the SBS team and the project was subsequently nominated for a Walkley Award, the pinnacle of achievement for any Australian journalist.

More information about the ‘She Called Me Red’ documentary can be found here: https://www.sbs.com.au/news/she-called-me-red-sbs-launches-world-first-live-instagram-documentary

DELIVERABLES

PART 1 : The project commenced on 11 August 2018 via Instagram (https://www.instagram.com/sbs.online.documentaries/) and comprised of:

Consultation on advertising and content which was curated by SBS and included:
54 Page posts in the period
96 Stories over the period, most of which were then categorised into ‘Highlights’
A mix of art, photos, videos & animation
Detailed report outlining reach and engagement of the project
PART 2 : The project did a second round of posting from 7 October 2018 to 15 October 2018 via Instagram (https://www.instagram.com/sbs.online.documentaries/) and comprised of:

Consultation on advertising and content which was curated by SBS and included:
9 Page posts in the period
23 Stories over the period, most of which were then categorised into ‘Highlights’
All video / photo+animation based posts
Detailed report outlining reach and engagement of the project

OUR SOCIAL MEDIA TEAM


We have fantastic talent on our social media marketing team who are at the forefront of social media marketing and who have launched social media accounts, managed social media posting and advertising campaigns, and consulted to hundreds of businesses all over the world. By working with us, you are accessing social media specialists who are leaders in their field who use a suite of professional tools and software to get the desired results and who commit to regular R&D (research and development) to keep up with the latest and greatest social media trends and techniques, so you don’t have to. Be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we’ll be professional, but fun to work with!

DSCF5946-2
YVETTE
FOUNDER / PARTNER
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KATRINA
PARTNER & DESIGNER
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PENNY
SOCIAL MEDIA SPECIALIST & TRAINING COORDINATOR
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ERIN
PROJECT SUPPORT OFFICER & SOCIAL MEDIA MANAGER
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ALASTAIR
SEM & FACEBOOK ADS SPECIALIST
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Stacey-Murray
STACEY
SOCIAL MEDIA TRAINER / CONSULTANT
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Heather - SOCIAL MEDIA TRAINING
HEATHER
SOCIAL MEDIA TRAINING / CONSULTANT
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BEC
PROJECT SUPPORT OFFICER
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Dan Pinne
FACEBOOK ADVERTISING SPECIALIST
07 545 11315
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Sarah
PROJECT SUPPORT OFFICER & SOCIAL MEDIA MANAGER
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Let’s chat about your project

TESTIMONIALS


Our Happy Social Media Clients

Adam Nobel

“I used The Creative Collective for designing social media pages and strategies, and for training myself and my staff. All of the work that they have delivered has been carried out in a timely manner and was of the highest quality. I would not hesitate in recommending The Creative Collective to anyone considering their services.”

John Hart, John Hart Fitness

“The Creative Collective not only educated me, they were involved in revamping my blog/Facebook/twitter accounts giving my site a fresh new look. The whole team has an area of expertise they specialise in and they go to great lengths to keep up with what is happening out in the market place.”

John Vandeleur, Turner Freeman Lawyers

“A jargon free, relevant and helpful introduction to social media”

Steve Artis
Ultraspeed Australia

“TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily.”

My Wine Lover, Bernie Duffy - My Wine Lover

“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”

brew captain brand
Mark Cunningham

“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”

WANT TO KNOW MORE ABOUT OUR INSTAGRAM MARKETING PACKAGES?


Fill in the form below and one of our account managers will get in touch to discuss the best Instagram marketing or social media package we have on offer based on your needs and budget…

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