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CONFERENCES & EVENTS INDUSTRY

Are you IN THE CONFERENCES & EVENTS INDUSTRY?
We can help you with your DESIGN, website and marketing requirements!

The Creative Collective is regularly called on by conference & event companies for their branding, website, and marketing requirements. If you are an event planner or organiser and want to take the stress out of your event by outsourcing some or all of the marketing requirements of promoting your event, talk to us!

We have specialist team members who have backgrounds in running events and years of experience in promoting them – as can be seen by our growing number of case studies below.

We have worked with conference and event planning companies in several locations around Australia.

Below is just a small selection of conference & events clients we have worked with to date as well as a case study and some links to work we have completed for the industry.

To find out more about our services go here.

If you like our style and would feel more comfortable working with a team who understand the conference & events industry, contact us now to obtain a no obligation estimate on your proposed project.

SERVICES WE CAN OFFER TO CLIENTS IN THE CONFERENCE & EVENTS INDUSTRY
SEO & PPC
We have provided many clients SEO (search engine optimisation) services and PPC (pay per click) services such as developing and managing their ad campaigns on Google Adwords and Bing Ads. To have a successful business you must be able to be found on the search engines and for people to take the desired website on your website once there.
BRANDING & DESIGN
We have created hundreds of brands and provide a professional graphic design service from conception of brand concepts and design ideas right through to brand roll out. Key is that creative intelligence is applied to all of our branding and design work meaning you'll be dealing with people who understand how design relates to your overall marketing strategy.
WEB DEVELOPMENT
We have built hundreds of websites, from simple one page website designs to elaborate and complex ecommerce websites, for a wide range of clients.
Our preferred systems to build websites on is Wordpress however we also deal in Shopify and Drupal. We also offer hosting and domain name services.
SOCIAL MEDIA
We offer a range of social media services including social media strategy, social media audits, social media account set up or fix ups, social media content planning and posting and social media advertising services.
TECH SUPPORT
Our tech support services can be purchased on a per hour or prepaid block of hours for telephone or email support, discounted depending on the number of hours purchased.
PR & MARKETING
Whilst you may have a great business, product or service, without effective marketing & PR, no one will even know you exist! So how do you build your profile, brand or awareness of your product, event or crowdfunding campaign? We can help!
PHOTOS & VIDEOS
If you want to take your digital marketing to the next level you should be using a high quality and professionally shot image or video. Talk to us about arranging a photo or video shoot at locations across Australia.
DIGITAL MARKETING PACKAGES
Know you should be doing a bunch of digital marketing but just aren't getting to it? Our affordable and flexible digital marketing packages are very popular and will ensure you are keeping active across multiple digital channels and will be executed in collaboration with you so you get final say on what goes out.
confererence-event-marketing

CONFERENCE & EVENTS INDUSTRY CASE STUDY:
LOCATE CONFERENCE


Locate was the first step to unify the Australasian spatial industry. Before the Locate Conference came into existence in 2014, there were multiple annual spatial national conferences, including [email protected], the Surveying and Spatial Sciences Conference, and the Asia Pacific Spatial Excellence Awards events. Since the unification each year the annual Locate conference have been able to achieve greater overall attendance, embrace the needs of delegates by offering professional and business development workshops, address policy issues for government, across multiple industry sectors and, of course, amplify networking opportunities.

The 2020 Locate Conference was due to be held in Brisbane at the end of May 2020 and The Creative Collective had been working with Alicia Smith (Conference Organiser) and various Locate Board members. Activities which had been performed included:

PR activities – seeking media coverage for the event/speakers etc with many positive pieces achieved
Regular social media posting and boosting
Linkedin Outreach – using with consent chairman Paul Reed’s Linkedin profile, we sought to connect with relevant connections and tell them about the conference
Monthly EDMs from Mailchimp
FB Ads + Google Ads
Due to COVID-19, the difficult decision was made to postpone the 2020 event until March 2021. In May 2020 we helped Locate pivot to take the conference program online to deliver value for the 200 people who have already purchased Locate20 tickets. After workshopping the name ‘Locate Connect’ was settled on and a program budget, program and marketing plan May – October was devised.

Since then we have continued to offer a diverse range of services to promote the online program including:

Posting 2-3 times per week on the Locate channels – Linkedin, Twitter, Facebook, with a small $300 boosting budget per month
Setting up Facebook + Linkedin Events for all upcoming events
Conducting outreach on Linkedin + Facebook – seeking to join relevant groups and posting in them to build awareness of the online program, conference and various other initiatives
Running Linkedin ads
Preparing monthly EDMs
Creating custom audiences & remarketing to them
The online conference program has been a great success with attendees finding great value and targets being achieved. The Locate Connect program is also building a larger social media audience + database to launch the Locate Conference which we will recommence marketing in October 2020.

CONFERENCE & EVENTS Industry CLIENTS & Projects

We have been privileged to work and grow with a number of conference & event companies around Australia to perform design work, create or update websites or promote their events. Take a look at some samples below.

Float Space Launch
Abbey Medieval Festival – Website
Fearless Conference – website
Newcastle Pride – Website