How social media savvy is regional Queensland?

How social media savvy is regional Queensland?

Queensland has always been given jib for being a bit backward by the other states, and typically the more regional, rural, or remote the area, the more… ‘backward’ it may be perceived to be.

However across the world, people are signing up en masse to social networks, as a way of staying in touch with friends, family and business contacts.

This week we’re starting a road tour across Queensland visiting Townsville, Gladstone, Mackay, Maryborough, Gold Coast, Brisbane, Sunshine Coast & Gympie.

In gearing up for this, I decided to do a little research whether people in these regions are using social media, so when I encounter the usual excuses of… ‘I don’t use social media to market my business, because my market isn’t on there’, I will be able to argue the point with evidence at hand.

Before we delve in at a regional level, let’s take a look at the major social networks and their number of users globally, and how many users herald from Australia for each of these. Note that these statistic were sourced from a variety of places, and are current as of around April 2013:


With that in mind, let’s compare the number of social media users in the regional areas we are visiting on the two social networks most commonly used by business users: Facebook (great for businesses targeting consumers i.e. B2C) & Linkedin (greatfor businesses targeting other businesses i.e. B2B).
Location Facebook
(in a 80km radius)
… Linkedin1
(in a 80km radius)
Gladstone 24,000 796
Sunshine Coast 176,000 … 24,090
Gold Coast 380,000 92,660
Brisbane 1,460,000 100,755
Townsville 102,000 3887
… Mackay 54,000 … 2131
Gympie 168,000 11,851
Wide Bay 90,000 … 4907

If these stats have made you sit up and take notice, perhaps you should come along to a free information evening we are running in a number of areas across Queensland, starting this week.

Apart from sharing trends, tips and technologies and insights into social media that all businesses should be aware of on the night, we’ll also share information on the incredibly successful Get Up To Speed program –

Over 500 businesses across Australia have already completed this 12 week program, including locals who have already completed the program who will share how having knowledge of digital technologies has dramatically helped them and their businesses.

Here’s the details. We’d love to see you there!

Date: Thu 11th July 2013
Venue: The Edge Auditorium, Stanley Street, South Brisbane, QLD 4101

Date: Thu 11th July 2013 | 5:30 – 8pm
George Coates Restaurant, Barrier Reef Institute of TAFE – Pimlico Campus
Hugh Street, Mundingburra, QLD 4812

Date: Fri 19th July 2013
Venue: The Rex Metcalfe Theatre – CQUniversity Gladstone, Bryan Jordan Drive Callemondah, QLD 4680

Date: Thu 25 July
Venue: Gympie Civic Centre, 32 Mellor Street, Gympie, QLD 4570

Date: Tue 30th July 2013
Venue: Southport Community Centre, 6 Lawson Street, Southport, Queensland 4215

Date: Thu 1 August
Venue: Maroochydore Library, Sixth Avenue, Cotton Tree

In all cases sessions are free, but bookings are essential. Session times and registration links available at

You can also call 07 545 11315 or email