DATE: Thu 28 October 2021
TIME: 830am arrive for a 9am start, end 1030am for morning tea
IN PERSON: Vitality Village, 5 Discovery Court, Birtinya QLD 4575
ONLINE: You will be sent a link upon successful registration
COST: Free
Session information:
When it comes to running a Not for Profit there is enough to worry about in terms of offering a good service, staffing and compliance, let alone effectively marketing your organisation and successfully transitioning to a digital world.
Whilst many not-for-profits are increasingly realising the benefits of digital transformation, as they use technology to work more effectively and grow their impact, there is still plenty of work to be done.
If you’re currently running or involved with a not for profit organisation or charity and need to modernise your brand, improve your website, improve your customer service, automate administrative tasks, digitise forms or more, this session is for you!
Come along and hear from Yvette Adams of The Creative Collective (see bio below), whose full service marketing agency specialise in assisting not for profit organisations across the country, and who will share multiple real life case studies, with some of their clients there in person to ask questions and network with – a valuable networking opportunity to connect with like-minded people in the industry!
Come along and learn:
- The Not For Profit Guilt Trap – why NFPs struggle to spend on marketing (spend on people not marketing)
- How times have changed – why you have to have online visibility to survive in the modern world
- Customer centric marketing – what is it and how do you get good at it for better outcomes
- Marketing assets you have which you may not realise are valuable and which you could be activated
- Getting your website right – Nonprofits succeed or fail on the strength of their ability to communicate their message and build an audience. Creating a non-profit website plays a key role in helping your organisation achieve both of those goals.
- Spending your marketing time and dollars wisely – how to make better use of your social media and/or digital marketing activities
- How NFPs & charities can qualify for fundraising on Facebook in Australia – all the steps you need to follow to get started
- Cheap or free tools and resources available to not-for-profits
- How to introduce Messenger as a new customer care channel for your organisation
- How to figure out what digital skills training your team may need and where to find it
- How to regularly track and report on the performance of your marketing using website analytics.
Who should attend
- People running a not for profit organisations, working for a not for profit organisation and keen to learn from marketing specialists who understand the nuances of not for profits when it comes to marketing
- People looking for inspiration and networking with other not for profit organisations who have had some digital transformation wins!
- People who realise the importance of successfully transitioning to a digital world
- People who are interested in gaining overall efficiencies in their organisational productivity
About the Presenter – Yvette Adams
Yvette Adams is a multi-award winning business woman who has started six businesses, has sold two, acquired one, and currently runs three – The Creative Collective – a digital marketing agency specialising in social media; The Training Collective – a digital skills training organisation, and awardshub.com – an online portal which helps people find business awards to enter.
In 2018 she began working with Connecting Up and TechSoup – Australia and New Zealand’s leading not-for-profit dedicated to using technology to improve the lives of people experiencing disadvantage and the organisations that support them as their conference keynote speaker. Since then she has run dozens of webinar sessions for not for profit organisations across Australia and New Zealand, as well as assisting dozens of not for profit organisations and charities to digitally transform through strategy sessions, rebrands, website projects, marketing campaigns and more.
She is passionate about empowering people with digital knowledge and skills and has developed award winning programs for local Councils, State and Federal agencies across Australia.
From 2019 to 2021 she was one of 10 official Community Trainers for Facebook Australia & NZ. She has sat and passed exams achieving her Digital Marketing Associate + Media Planning + Media Buying credentials – globally recognised certification awarded by Facebook to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with the Facebook family of products.
She has won multiple business awards as an individual and as a company including the Commonwealth Bank Business owner of the Year at the Telstra Business Women’s Awards 2010, the ICT Woman of the Year at the iAwards in 2013, and more recently winning the Best SEO Campaign at the national SEM Rush Awards.
Yvette gives back by volunteering on the management and marketing committee of 121 Care, a 30 year old organisation who offer disability services across south east Queensland, and assisting local youth charity Teens Take Control with their marketing.
Originally from New Zealand, she spent most of her 20s travelling the world, interspersed with a career as a journalist before settling on the Sunshine Coast of Queensland in 2004.
She is also a mother to two teens, a step mum to two more, and in her downtime loves doing anything to do with the ocean (fishing, surfing, boating, snorkelling).
For more see: https://www.linkedin.com/in/yvetteadams/
Guest Speaker – Feda Adra, 121 Care
Feda Adra is an inspiring business and industry leader driven by an entrepreneurial mindset, and strong desire to work towards “the greater good”.
Feda has driven innovative approaches to disability, aged and community care, whilst leading extraordinary organisational growth.
Founder of Vitality Village, a dynamic community model that fosters collaboration across diverse skillsets to collectively impact broader community health and wellbeing challenges.
As a driving force for positive change, Feda’s leadership success is built on her power to connect, influence and inspire through compelling vision and foresight, and her courage to continually challenge the status quo. Feda empowers her team to embrace change through a unique entrepreneurial culture which cultivates creativity, with core values of “doing and being more”.
Passionately committed to collaboration, Feda established strong industry and cross-sector connections enabling strong collaboration to find game changing services and products to improve the health and wellbeing of communities.
Feda has lived in the Sunshine Coast since 1995 and has led for purposes organisations providing services to youth, aged care and disability for over 25 years. Feda was appointed as Co-CEO of 121 Care in July 2021. A leading provider of disability care. Feda has been recognised as Sunshine Coast Professional Businesswoman of the Year in 2019.
Guest Speaker – Selena Nunn, Co-Founder of Enhanced Living
Selena is driven by an innovative mindset to enable change and always looking to implement improvements in the way people are connected with their health care professionals.
Originally from Brisbane and having lived in Far North Queensland, Selena boasts a broad range of skills and attributes that lend to the creative daily management of the facilities and team. A diploma in business management and several certificates with years of experience and brings a thoughtful caring approach to the team and a strong commitment to service excellence that has seen Enhanced Living thrive and grow to support more vulnerable people in need of exceptional client centred care.
Selena is committed to innovation and collaboration and focused on looking to improve and challenge the status quo. Her approach sees the vision of Enhanced Living met with a strong team focused approach to delivery.
Selena’s philosophy in life is living with a zest for life empowered, working for the greater good, and being effective in all facets of her life.