Government & Council

Government Marketing Specialists

When it comes to contracting a company for Government marketing services or Council marketing, it’s imperative that you engage with an agency that understands the nuances of working with the public sector. 

Some of our team have previously worked for Government or Councils, and as a company, we have developed and delivered on numerous Requests for Proposals (RFPs), Requests for Quotes (RFQs)grants and tenders over the years. 

Whether it be a one-off training workshop for your internal team, updating or developing a new website or app, or executing on a multi-service campaign;  collectively, our team has decades of experience working with public sector clients including local and regional Councils, State Government departments, foreign embassies and Federal Governments. 

budget website

Given our vast experience with the public sector, we are well aware that executing local Government marketing strategies, projects or programs, or even, State or Federal ones involves clearly understanding the brief, carefully consulting and collaborating with all necessary stakeholders before the commencement of work.

We are adept at understanding the project objectives, identifying the audience/s, and ensuring the Government are aware of all modern and innovative marketing services and strategies available to them, and always seek to add value to the projects we work on where possible.

When you choose to work with The Creative Collective, you can be assured that we have the expertise and team to deliver successful Council and Government marketing services, campaigns and projects.

Delivering Government marketing strategy and Government marketing services in Australia & NZ Wide!

We are well aware that Government marketing or Local Government marketing can come with its own set of unique challenges such as:

  • The need for fair and equal requests for proposal processes
  • Complex approval; and processes that may lead to delays in marketing campaigns
  • Budget constraints
  • Managing risk
  • Ever-changing and evolving regulations to adhere to 
  • Marketing to diverse audiences
  • Tight privacy and security measures
  • And strict deadlines, just to name a few.

At The Creative Collective, we understand the ins and outs of these challenges, having worked with a wide range of Local Government and Federal Government agencies over the years.
Interested in finding out more about how we can assist you with our Government marketing services? Get in touch with us today.

puzzle pieces

Your Government digital marketing options

Government marketing strategy

After initially engaging with us for Government marketing services, the first step is to develop a Government marketing strategy that is developed to suit your needs. Whether you are looking for local government marketing strategies or general Government marketing strategies, we can help you define your objectives, target audiences, marketing channels, marketing budget and marketing activities, including careful consideration of how the activity will be measured. This may also involve conducting market research. Talk to us about developing a Government marketing strategy to suit you.

Creative agency government

We are pleased to have worked as the creative agency for many Government departments and local Councils, creating brands and other creative marketing resources for their overall organisation and specific community programs they are running.  In an era of diverse public needs and expectations, a consistent and trustworthy Government and Council image and campaign creatives are vital. It fosters public trust, and engagement, and simplifies communication. At The Creative Collective, if you need to market your Government services with a professional, clear and unified message to the public that leaves a lasting impact, we can help.

Looking for the best Government website design?

When was the last time you had a website redesign? We always recommend that a website gets refreshed every 1-2 years to ensure it remains useful and relevant to its target audience, in line with best practice, and to also ensure it is secure. All of these things are particularly important when it comes to Government website design be it local government website design or Federal government website design! If you’re looking for a council website design or Government web design, talk to us!

Government PR agency

Working with a Goverment PR agency ensures you are working with a team that understands the nuances of preparing media materials and liaising with the media in a way that is specific to the public sector.  As one of many Government PR firms, we have team members who have previously worked for Governments or Councils around the world, and who understand the differences between PR for the public and private sectors.

Digital marketing Government

A strong digital presence is paramount for Government agencies to communicate with their communities effectively. At The Creative Collective, we recognise the vital role that digital marketing plays in modern Government outreach – whether that be disseminating important information, engaging with the public or driving transparency.

We can help navigate the digital landscape, enhance your visibility, and foster meaningful connections with the community. Reach out today to discover how digital marketing can empower your mission.

Government social media campaigns

If you are looking to mobilise some Government social media campaigns we can help! We have assisted political parties and aspiring politicians and councillors to run social media campaigns seeing them elected to office, as well as other Government social media campaigns to market specific community consultation initiatives and community programs. We can collaborate with internal marketing teams, or work independently on a set campaign for a set budget. Contact us to discuss your requirements for a Government social media campaign today.

Helping Government & Councils become the best version of themselves

If you have further questions or require assistance with your Government or Council marketing efforts, please feel free to reach out to our experts. We’re here to help you effectively communicate with your community and achieve your public service objectives.

Frequently Asked Questions

Yes, we do and have many times! We have a range of speakers who have experience speaking at Government and Council-run events, generally on a paid basis. We have featured at conferences, workshops, and panels and even MCed some events, given our deep understanding of the public sector.

Yes! As well as offering services, we also offer a range of training solutions both online and in person in a range of locations. We can teach your marketing person or team just one aspect of marketing, or develop a training program to upskill your entire organisation. Common topics of interest to Government and Council personnel – including Linkedin, Google Analytics 4 and more.

The allocation for marketing as a government agency or Council should be determined by your specific goals, agency size, target audience, and the results you are hoping to achieve. We understand that Government agencies and Councils can often sub-contract to an agency with no need to go through a request for tender or request for proposal process under set amounts which we have done on many occasions, while we have also responded to Requests for Tenders and Requests for Proposls. 

We are happy to work with you to conduct research on what might be an appropriate budget subject to the target audiences and impact you wish to have.

The key objectives include promoting government services, raising awareness about important issues, improving community engagement, and enhancing public trust and confidence in government agencies and councils.

Digital marketing is crucial for reaching a broader audience. It includes website optimisation, social media management, email campaigns, and online advertising to share information and engage with the community.

Social media can be used to share news, updates, and events, as well as to interact with the community. Government organisations should create content calendars, respond to comments, and engage in conversations to foster community connections.

Yes, email marketing is a cost-effective way to share important information, updates, and newsletters with residents and stakeholders. It allows for direct communication and the targeting of specific audience segments.

Transparency can be enhanced by publishing regular reports, maintaining open lines of communication with the public, conducting surveys, and actively responding to inquiries or concerns from the community.

Key performance indicators (KPIs) may include website traffic, social media engagement, email open rates, public attendance at events, survey responses, and feedback from residents. These metrics can help gauge the success of communication strategies.

Yes, Government and Council marketing should adhere to legal and ethical guidelines, including privacy regulations, accessibility standards, and transparency requirements. It’s crucial to maintain compliance while effectively communicating with the community.

Strategies should include making digital content accessible to people with disabilities, providing translations or alternative formats for non-English speakers, and considering the diverse needs of the community.

Some Government organisations opt to collaborate with marketing agencies or consultants with experience in the public sector. This can provide expertise, resources, and fresh perspectives to improve communication and community engagement.

Yes, we do! We are happy to share some samples of our work with you if you wish to see them or click on some of the links below.

Let’s chat about your project

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Government & Council Case Studies

Toowoomba Regional Council

Toowoomba Regional Council provides local government services in support of the community from north of Yarraman to south-west of Millmerran and includes the city of Toowoomba. We were approached by the Toowoomba Regional Council as they had seen a dramatic decrease in engagement with their social media in the previous six months and wanted to understand why this was the case and what they could do to improve things. We recommended we perform a thorough…

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Recent Projects

City of Newcastle
Cracks in the Ice
Knox Council
Cherbourg Aboriginal Shire Council
Central Highlands Regional Council
Toowoomba Regional Council
Sunshine Coast Council