TRAINING BY TOPIC

Looking for training on a particular topic as opposed to a service? Come and gain digital skills with our sister company, The Training Collective! There are many topics on offer…

 

 

AVAILABLE TOPICS WE CAN TRAIN YOU IN

As digital marketing has evolved, so has our list of available digital marketing topics which we offer training in.

All of the below are available as a one hour webinar, half day or full day workshop format unless specified.

Please note this list is simply a sample of digital marketing topics we can train in.

Course outlines are available by request and may need to be adjusted subject to your audience/requirements + format selected.

Also ask us to run topics concurrently, combine topics, or run multiple topics as a program or even prepare a custom training session to suit your requirements!


LEVELS

Introductory – Introductory level topics are intended for people at the start of their digital journey. They may never have explored the topic indicated before, may lack confidence, or simply be self taught and wish to revisit these topics for assurance that their foundations are solid.

Intermediate – Intermediate level topics are intended for people who have already began their digital journey and who have some base level skills to build from. They are likely already fairly competent in their general computer skills (operating systems, Microsoft packages, use of email + the internet) and may be starting to develop a strategy for their existing activities never have explored the topic indicated before, may lack confidence, or simply be self taught and wish to revisit these topics for assurance that their foundations are solid.

Advanced – Advanced level topics are intended for people who are already using digital tools extensively and who are fairly confident, but who would like to get into the specifics of a particular tool and have the opportunity to ask high level questions.


AVAILABLE DIGITAL MARKETING TOPICS

TOPIC CATEGORY LEVEL COURSE OUTLINE PRE-REQUISITES (IF ANY) OVERVIEW/BLURB
ANALYTICS ADVANCED Advanced Analytics What you will learn:
Understand the importance of adding conversion tracking pixels to your website to track the effectiveness of your campaign
Be aware of Google Tag Manager
Be aware of Facebook conversion pixels
Know how to schedule reports from Google Analytics
Understand what attributions are
Learn how to filter out IP addresses from your client or your own so you have a truer picture of results
WEB ADVANCED Advanced WordPress Attendance to one of our introductory or intermediate wordpress courses or a high level of knowledge of wordpress. If you have already attended one of our introductory or intermediate WordPress sessions, or are already actively updating your WordPress website and are looking for more skills to make it rock, this session is for you! Please bring your WordPress login and password, as training will be performed live on your website dashboard!
GENERAL INTRODUCTORY Analysing your current digital presence NO PREREQUISITE Be aware of some website diagnostic tools available on the internet
Understand how to perform various diagnostic tests on your website
Understand how diagnostics can give you an insight into your website and online business performance
Have conducted research on known and unknown competitors online
Be aware of tools available to assist with ongoing competitor research
Have conducted a basic SWOT of your main online competitors
Have identified any features/functionality/design aspects of competitors you see benefit in emulating.
Set your online business objectives
Have specified your target market
GENERAL INTRODUCTORY Blogging NO PREREQUISITE Blogging is a cost effective and powerful way to establish yourself as an expert in your field, connect with new clients then keep them coming back and grow your email mailing list. But how can it help your business? What do you blog about? How do structure your content for your readers? Once you have your content, how to you attract visitors?
Join us for this session all about blogging.
You will explore ideas for blogging, how to put those ideas into a number or easy to create structures, and leave knowing exactly what to do to get started blogging for your business, and get the maximum leverage possible.
SOCIAL INTERMEDIATE Chat bots and how to code your first chat bot! Facebook Messenger Marketing

People’s expectations for fast communications and on-demand service have never been higher. And the majority of people—76% of the world’s smartphone users—use some form of mobile messaging to communicate. But messaging is not just convenient, it also builds relationships and inspires trust. In fact, in a recent Facebook-commissioned study, 66% of people surveyed said being able to send a message to a business made them feel more confident in the brand. And while one-to-one communication with customers can help businesses build relationships and drive results, we also know it can also be challenging to manage conversations at scale. Chat bots can help your organisation master messaging on Facebook, connect with customers quicker and better manage your time. They can be used for a wide range of objectives including providing your customers answers to frequently asked questions, running a competition to build an audience to continue communicating with via Messenger (where open rates tend to be far better than email), providing a better and faster customer service and much more.

Attend and learn:

What are chatbots and why your company might need one
What companies are using them and how
What your options are for creating a chatbot – DIY and getting it done for you
Understanding your existing website & social network/s and how your chat bot might interact with these
Objectives you can fulfil with bots
Considering the brand voice for your bot (how you will talk, what you will talk about)
Types of bots you can create
Case studies that explain just how well Messenger campaigns can work
Create a comment to bot automation widget!

GENERAL INTRODUCTORY Cloud computing NO PREREQUISITE This online training course we will be looking at how cloud computing can benefit your business, strategies for choosing the right cloud computing solutions and more.
SOCIAL INTERMEDIATE Creative Tools to take your social media content to the next level – Boomerang, Hyperlapse, video editing tools,
GENERAL INTRODUCTORY Developing your digital marketing strategy NO PREREQUISITE Be introduced to websites, keyword research, blogging, Google adwords, SEO, email marketing, social media and more so you can achieve a multitude of marketing objectives.
SOCIAL INTRODUCTORY Developing your social media strategy NO PREREQUISITE Come along to this session and gain an overview on each of the major social networks, improve your approach to developing content and images and walk away with an actionable social media strategy.
This workshop is hands on and interactive so bring a laptop (not a tablet) to put what you learn into action there and then! Join us for this session where you will leave with a social media strategy!
VIDEO INTRODUCTORY Developing your video marketing strategy Are you wondering whether it’s worth investing in video marketing? In this one hour webinar, we’ll share some key video marketing statistics that prove that now’s the right time to get more into producing video! By the end, not only will you understand the numbers behind the online video market, but you’ll have a pretty good idea where to focus your efforts, the types of video you can create to market your business, the formats and more. Jump on and learn:
Why video is so relevant now for not for profits and important for marketing – the stats & facts don’t lie
Types of video content you can create – Explainer videos, video ads, showreels, testimonials & more and how to decide which one is right for you
Key considerations before you get started – defining your objectives, target audience, brand style & voice, talent, location, budget etc.
The equipment you’ll need – mobile phones versus cameras, tripods, microphones, lighting & more
What channels & formats will you publish to – understanding your different options for distributing your video content to – Instagram & Facebook Stories, Linkedin, Instagram & Facebook Lives, Instagram & Facebook Ads, video page content, YouTube & more!
What to budget for DIY versus outsourcing the production of video
Your options for measuring the effectiveness of your published video – different analytics available to you on different channels and how to link these back to your original objectives
Case studies of not for profits who successfully used video as part of their marketing strategy
GENERAL INTRODUCTORY Digital Marketing Strategy Masterclass Be introduced to websites, keyword research, blogging, Google adwords, SEO, email marketing, social media and more so you can achieve a multitude of marketing objectives.
GENERAL INTRODUCTORY Email marketing NO PREREQUISITE On completion of this lesson you should:
Understand the concept of e-marketing
Understand the importance of effective subject headers
Understand the benefits of effective email signatures
Understand important considerations when it comes to conducting e-marketing campaigns
Understand the benefits of using email marketing software
Become aware of some of the potential email marketing softwares
SOCIAL INTERMEDIATE Establishing, growing & managing an online community NO PREREQUISITE This session is designed to help you consider all the elements of establishing an online community such as a Facebook group, then giving consideration to how you will grow and manage the online community moving forwards. By giving careful consideration to your reasons for establishing a group in the first place, and considering how you will grow and manage it, you are increasing your chances of success!
SOCIAL INTERMEDIATE Are you already set up and active on your Facebook Business Page but just don’t know how to grow your likes, increase engagement or generally get results?
Maybe you have already started experimenting with boosted posts but don’t know if you are doing them correctly and how to improve what you are currently doing to achieve better results? Come to this session and learn about how to build your Facebook Business page + the power of boosted posts.

Pre-requisites: You must already have a Facebook Business page. You must already be an admin on this page.

NOTE: it is recommended that you have engaged in our Facebook for Business and / or Facebook Advertising workshops first.

Facebook Messenger is a free mobile messaging app which can be used for personal and professional use for instant messaging, sharing photos, videos, audio recordings and for group chats. The app allows Facebook users to connect with each other and send instant messages, emoji, photos, videos, and perform other light tasks.
With over 1.3 billion people on Messenger now, many users say that being able to message a business helps them feel more confident about the brand. Discover how people are increasingly turning to messaging apps to connect with businesses around the world from Facebook IQ. Messenger can help your organisation acquire customers by providing a direct, conversational way for people to take action where they already spend their time. It can also enable transactions allowing people to browse your products and services, and purchase them directly in the conversation. It can also drive awareness by helping you get your business, product or service in front of more people. Whether you’re launching a new product or driving awareness, conversation creates a meaningful connection with your business. Messenger can also show your customers that you care. Integrating Messenger into a customer service strategy allows customers to communicate with your business on their terms. No more waiting on hold or keeping website windows open. And the conversation stays in Messenger, an easily accessible spot for questions and re-engagement.
ANALYTICS INTERMEDIATE – ADVANCED Facebook & Instagram Insights – Understanding your data that comes from these popular social channels – see the course outline
SOCIAL ADVANCED Facebook Advanced Must have completed Social media strategy and/or Facebook for Business + Boosted Posts This advanced full day training will show you how to maximise your existing Business’s Facebook Page in a hands on and interactive laptop training session, that will have you not just learning but actually WORKING ON taking your Facebook business marketing to the next level, step by step.
This session is for you if you already have an established Facebook Business Page and are actively trying to market your business on Facebook in the most effective manner.
You will already have some ‘likes’ but you’d like to know how to get more.
You may be wondering whether you should pay for likes and what are promoted posts and sponsored stories all about.
SOCIAL ADVANCED Facebook Advertising & Instagram Advertising – Moving beyond boosted posts Must have completed Facebook Business Pages + Boosted posts) Facebook & Instagram Advertising is so much more than a boosted post. If you are ready to move beyond the basics of boosted post and really sink your teeth into all the possibilities of Facebook & Instagram Advertising by being introduced to Facebook Business Manager, pixels, remarketing and more; this is the workshop for you.
Be taken through Facebook Business Manager and all its features, ad formats, and placement options including Facebook placements, Instagram placements, Messenger & Audience Network placements and more, and leave feeling confident to mobilise your own ads through this powerful portal.
You’ll also learn how to identify and target your desired audience/s, become aware of advertising guidelines, and where to find the insights & reports that give you information into how your ads are performing and how to continually enhance their performance.
SOCIAL INTRODUCTORY – INTERMEDIATE Facebook for Business + Boosted Posts You will understand the structure of Facebook and how to set up or optimise a business page + post effectively on your business page (organic posts i.e. non paid posts) and measure their effectiveness.
You will understand your options for boosting posts on Facebook and how to boost a post, what kind of posts you should boost and how to measure their effectiveness (i.e. paid/sponsored posts).
SOCIAL INTERMEDIATE – ADVANCED Facebook Two Day Masterclass A two day event which teaches you How to get established on Facebook for business purposes (or improve/optimise what you already have), understand how your Facebook Profile & Facebook business page interact for business purposes, and start building your likes and communicating effectively on your Facebook business page.
Day 2 teaches you How to find the right people and continue to grow your online community on Facebook, how to increase engagement and how to use the extensive possibilities of Facebook advertising to achieve tangible business results.
SEO INTRODUCTORY Get Your Business on the Map! Google My Business, Apple Maps, Bing Maps, TripAdvisor, Yelp and other popular listing sites are essential if you have a physical location you want people to know and visit- see the course outline NO PREREQUISITE
SOCIAL INTRODUCTORY Getting Started with Facebook / Facebook Beginners NO PREREQUISITE You’ve heard all the buzz about Facebook and know you should be using it, or using it more, but are you totally confused or intimidated about where to start and how?
What if you could be shown EXACTLY how to, not only get started with Facebook, but how to use it safely and confidently for personal or professionals reasons. With a training that will have you not just learning but actually building your Facebook presence step by step. Well guess what…here’s your big chance!
GENERAL INTRODUCTORY Getting Started with Google Analytics & Google Webmaster Tools – see the course outline (webinar + half day format only) NO PREREQUISITE Data in the form of analytics can help you track how your business is going in the digital world. You can track everything these days from social media profiles right through to hot spots on your website to work out who is interacting with your digital presence and most importantly giving you information to help you improve.
In this online session we introduce you to Google Analytics & Google Webmaster Tools and explain what they are, some of the terminology, the statistics that are key to monitor, and ensure Google Analytic reports are sent direct to your email so that you can stay on top of what’s happening in your business.
SOCIAL INTRODUCTORY Getting Started with Instagram for business NO PREREQUISITE Are you considering starting to promote your brand or business on Instagram? Perhaps you are already on there but don’t really know what you are doing? Or maybe you are on there and active but haven’t had time to fully explore all its features and the many apps you need to really get Instagram working! Join us for an extremely insightful session into Instagram, and be guided through how to get started with Instagram in terms of the setting up of your account the RIGHT way (and how to amend it if required), understanding how Instagram fits into your social media universe and what objectives you could set for your business in regards to Instagram; curating your tile layout and much more.
VIDEO INTRODUCTORY Getting started with video for business benefits – video conferencing, screen capture and video conferencing, understanding video formats, Google Hangouts, Skype, webinar technologies & more. NO PREREQUISITE Video conferencing, screen and video capture, capturing & editing video, Google Hangouts, Skype, webinar technologies & more – there are a lot of options out there these days when it comes to using video and video capture and conferencing tools. Jump on this session and learn about why these technologies may help your organisation and how to get started with them. Learn about using video conferencing and video capture solutions and how, with access to faster internet you can use video within your business more!
VIDEO INTRODUCTORY Getting Started with YouTube for business NO PREREQUISITE

Video is one of the top marketing strategies trending in 2019 and onwards, and so it’s no surprise that Brands are using it to help them achieve their marketing goals, grow brand awareness, build their brand as an authority figure, drive traffic to their website and generate sales.

The digital world is driven by video right now, and Brands really need to be prioritising video content over normal content. Video can help you achieve your business goals in ways that pages and pages of text can’t!

As technology continues to evolve, the way people watch and interact with video content on YouTube does too. Whether it’s one off videos, or the ability to add a brand videos to playlists for future viewing, or show up as a recommended video for Youtube is a powerful medium, on the verge of massive growth. And you as a brand can tap into what is one of the top searched platforms online today. There is a lot of opportunity to position yourself and your brand as an Industry go to. So what are you waiting for!?

PAID ADS INTRODUCTORY

Google Ads is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Whilst you might think that you don’t often click on the ads yourself, around 20% of all web users do. By positioning your organisation in this position, you can achieve more awareness of your organisation and its services + more website traffic.

Course outcomes:
Become aware of what Google AdWords is and what you can use it for
Become aware of how Google AdWords works
Become aware of the cost system
Understand how to create a Google Ads Account
Understand how to create a Google Ad Campaign
Learn about different options of targeting your Ads
Find out about the Google Ad Grants’ online services designed to help not for profit organisations and whether you are eligible

NO PREREQUISITE

Google Ads is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Whilst you might think that you don’t often click on the ads yourself, around 20% of all web users do. By positioning your organisation in this position, you can achieve more awareness of your organisation and its services + more website traffic.

Course outcomes:
Become aware of what Google AdWords is and what you can use it for
Become aware of how Google AdWords works
Become aware of the cost system
Understand how to create a Google Ads Account
Understand how to create a Google Ad Campaign
Learn about different options of targeting your Ads
Find out about the Google Ad Grants’ online services designed to help not for profit organisations and whether you are eligible

SOCIAL ADVANCED Handling social media complaints & crisis / reputation management Introductory level social media knowledge is assumed Is your business active on social media? Have you ever had a negative comment? Do you have a plan in place to handle customer complaints or negative feedback which may come in via social media? Having a clear customer service and complaint management system for your social media is essential in today’s increasingly online world. Establishing methods to be aware of, and responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. Join this session and gain help to prepare.
How to Create Your Own Digital Marketing Plan Come along to this intensive full day workshop and build your own digital strategy under the professional guidance of an experienced digital marketer. This workshop will be a full day event. The first half will focus on what things ‘can’ be done when developing an online digital marketing strategy – this is focused more on ‘presentation’.
The second half of the day will be on ‘doing’ – asking the questions, ‘Does this apply to my business?’ ‘How *can* I apply it?’ The goal for each participant by the end of the day will be to have them develop a step by step plan; what to do first, what to do second, third etc
WEB How to Generate More Leads, Sales and Business from Your Website In this custom workshop, “How to Generate More Leads, Sales, and Business From Your Website,” Paul Barrs will take you through the customer journey from the first point of contact through to the final follow-up after sale. This is an incredible hands-on, BYO laptop session for anyone who wants to get better results online.
WEB INTERMEDIATE Increasing the features and functionality of your WordPress website – a look at WordPress plugins If you attended our WordPress for Beginners webinar and want more, this session is for you! Or, perhaps you know about WordPress and its merits, have some things set up but would like to see what more you could get out of it through the use of plugins.
This session will introduce you to the world of WordPress plugins, and help you understand how to find them, choose them, install them and keep them updated.
SOCIAL INTRODUCTORY Instagram NO REQUISITE Are you considering starting to promote yourself or your business on Instagram? Perhaps you are already on there but don’t really know what you are doing? Or maybe you are on there and active but haven’t had time to get across the latest updates (there are many!) and the many apps you need to really get Instagram working!
Be guided through how to create amazing imagery, and take your Instagram activity to the next level.
ANALYTICS INTRODUCTORY Introduction to Google Analytics NO PREREQUISITE Google Analytics is a free web analytics tool offered by Google to help you analyse your website traffic. Even though “web analytics” may sound highly technical and potentially something you don’t need to know about, learning what Google Analytics is and understanding what information you can find inside it, and what you can do with this information, can make a huge impact on your organisation.
This is because for most organisation, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as posting on social media, SEO activities, doing email broadcasts, running search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.
WEB INTERMEDIATE Keeping your WordPress website safe and secure – a look at security, backup and maintenance practices and plugins Whilst WordPress is one of the most popular website platforms in the world, it is still Open Source software which means it can be vulnerable to attack if you don’t have a suitable programme of maintenance and security.
Find out what you need to know about keeping your WordPress website safe and secure through the use of various security, backup and maintenance practices and plugins.
SOCIAL INTRODUCTORY – INTERMEDIATE Learn to Code! Students should have a strong working knowledge of either Mac or Windows Got a website and know how to make simple additions and updates but still reliant on web developers when it comes to accessing the source code and making tricky changes?
Learn how to code, and gain basic knowledge in HTML, CSS & Javascript.
The morning will be spent learning the languages and the afternoon will be spent applying your newly learnt skills through practical applications on existing websites and in emarketing systems to embed your knowledge.
SOCIAL INTRODUCTORY Linkedin NO PREREQUISITE Linkedin is the world’s leading social network for professionals wishing to connect with other professionals. It is a veritable global rolodex – forget the business cards and internet searches – find who you need on Linkedin!
With hundreds of millions of business professionals around the world using it and several million users in Australia alone, if you are looking for ways to connect with and market to other business professionals, this is the social network for you because you are a B2B (business to business) organisation, or simply because you understand that often times it’s not what you know but who you know, this is the session for you.Join us for a one hour lunchtime webinar session where we will take you through:How to set up a top notch Linkedin profile (and how to adjust yours if you already have one)
The differences between free and paid accounts
How to find people you may wish to connect with and the RIGHT WAY to request a connection on Linkedin
How to quickly and easily locate and segment your contacts in Linkedin
Why Linkedin can be a better way to communicate for business than email
The difference between recommendations and endorsements & why Linkedin is the best place to solicit testimonials online
How to do status updates and tricks to make these really effective
How to publish articles and become a thought leader on Linkedin
What are company pages on Linkedin and how to get started (different from a profile)
How to list your product range or services list on your Linkedin Company profile using the Showcase feature
What are Linkedin Groups and how to find relevant groups to connect withAnd morePlus you’ll have the opportunity to ask questions!
SEO INTRODUCTORY Put your business on the Map! – LOCAL SEO NO PREREQUISITE

Let’s face it. People are becoming more clever with the way they search on search engines, and if they are looking for a product or service in a set location, they will often tack on a location to their search term. You may even do this yourself. Whether it’s looking for a ‘builder in Maroochydore’ or a ‘restaurant in Cairns’, you’ll notice that Google will help you find what you’re looking for by presenting you with a range of options including those which have red pins next to them which are local SEO options. Google renders results in this way whether you are searching on a desktop or mobile device too. You’ve also probably noticed that the red marker listings are quite prominent and lots of people click on them. So this is where local optimisation comes in!

In this session we’ll show you how Local SEO works and encourage you to get your local optimisation working for you so you are featuring in these listings and connecting with more people who are looking for a business, service or product just like yours in your area.

EMARKETING Mailchimp This session will be a good introduction to people not already doing email marketing and provide some helpful tips to those who are already using the Mailchimp system.
GENERAL INTRODUCTORY Marketing Plans

During this session you will be introduced to the key elements of an effective marketing plan and be equipped with resources, which you can take home and continue to develop.

Get clear on your marketing objectives, target market and the marketing activities, which would be the most suitable for you and your business in 2014 and beyond.

Consider what budget you may need to execute your marketing plan, your options for getting help if you’re feeling stretched or don’t have the skills or interest in marketing and a whole lot more.

GENERAL INTRODUCTORY Online banking & accounting solutions NO PREREQUISITE Are you using apps to manage your business finances on the fly? What about bank feeds and rules to automate some of your book keeping? You should be!
GENERAL INTRODUCTORY Online Toolbox NO PREREQUISITE If you were a builder, you wouldn‟t dream of starting work on a construction site without the
right tools in your tool kit, your builder‟s belt strapped on and of course having undergone all
the necessary safety training and ensuring you were wearing safety equipment too!
Similarly, we can‟t have you start an online business, or start working on your existing
online business without having your „toolbox‟ in place.
In this lesson, we will be looking at all the appropriate tools and equipment you must have in
place order to use the internet confidently and safely.
Even if are already using lots of online tools, we encourage you to complete the lesson as you
may get some ideas on new tools you can try or gain insights or updates to things you are
already familiar with.
SOCIAL INTRODUCTORY Pinterest Find out how to get started and how use Pinterest as a source of traffic, leads and sales for your business Pinterest is often a forgotten social media platform yet it can produce very high traffic volume to your website with excellent back links if you know what you’re doing. Pinterest can also be a place to share images, ideas and inspiration. Its simple search function, allows people to easily search and filter images for products, recipes, travel destinations, influencers, inspiration and motivation, and more. It’s quite a vibrant platform, let’s get in to it!
GENERAL INTRODUCTORY Planning a Digital Campaign NO PREREQUISITE

Social media, SEO, website updates, email outs, paid online advertising and more. It’s common for organisations to be doing ‘bits and pieces’ in terms of digital marketing, but nothing particularly thought out nor cohesive. But it’s no good doing digital marketing in parts. You won’t get the results you crave and it will take you a lot of time and effort.

So what are all the elements that go into planning an effective digital campaign, and how do you bring them together in a meaningful way for you? How would you like to be guided on how to put together a digital marketing campaign for yourself or a client with a digital marketing specialist?

VIDEO Producing creative video content Have you developed your video strategy? Are you now ready to move into the nitty gritty of how to produce video content using a range of tools? In this one hour webinar, we’ll take you through the steps . Jump on and learn:
Recap on why video is so relevant now for not for profits and important for marketing – the stats & facts don’t lie
Recap on types of video content you can create, defining your video strategy before you get started, the equipment you’ll need and channels & formats you can publish to
Planning for production – it’s all in the brief – the key things you must consider when planning a video clip – we take you through the exact template we use to plan and produce video content for our clients on a regular basis
Ideal durations for different target markets and distribution channels and what other items you must include such as intros, outros, calls to action and contact details
Music, stock video, stock imagery, & animation copyright considerations
Planning for production – it’s all in the brief – the key things you must include – we take you through the exact template we use
Creative tools you can use to create video content – from apps, desktop software to tools within the social networks themselves
Tools for editing videos
Examples of different video clips and why they were effective
INTRODUCTORY Producing digital images NO PREREQUISITE Would you like to learn how to create digital images that will make you look like a pro with your digital marketing? In this session we will introduce you to the desktop programs and apps the professionals use to create high quality digital images and fast including where to source quality royalty free stocki imagery and techniques to stay on brand, and then produce series of images to keep your marketing consistent and professional.
WEB INTERMEDIATE Reviewing and maintaining websites Website design & development (introductory) They say a website ‘is never done’. Even if you have only revamped your website fairly recently, are you aware of how to monitor its performance, identify any issues, and what to do about any issues you discover?
Most websites require regular reviews + maintenance so if you are in charge of running your organisation’s website, are thinking of taking this role on, are responsible for working with a company or individual who works on your website, or simply want to understand or work on your existing site more, jump on this fun webinar where we will look at the tools every webmaster should be aware of, how to perform simple diagnostic tests, what to look out for, and what to do about any issues you may discover. FIND OUT:
Be aware of how Google Webmaster Tools can help you to review and maintain your website
Understand how to perform various diagnostic tests on your website
Be aware of how to review your website from a design perspective
Be aware of how to review your website from a SEO perspective
Be aware of how to review your website from a technical perspective
Be aware of how to review your website from a social media perspective
Be aware of options to get fresh unique content on your website
Be aware of potential security issues, particularly on open source websites
Be aware of the importance of updates & back ups, particularly on open source websites
SOCIAL INTERMEDIATE – ADVANCED Running a competition or promotion on Facebook Social media strategy or Facebook It’s one thing to have a Facebook business page, and another to have people to have likes and be getting engagement from the posts on your page. But if you want to take things to another level, and potentially achieve a wide range of goals, it’s definitely worth having a look at social media contests.
What you will learn:
Be aware of how contests can be a part of your digital marketing campaign
Be aware of the types of contests you can run
Be aware of the rules surrounding running social media contests
Be aware of tools & apps which can help you create social media contests
Understand the phases of launching a social media contest
GENERAL INTERMEDIATE SELLING ONLINE There’s no denying that people are now very comfortable with buying and booking items online. Consider this: have you purchased something online or made a booking online in the past 12 months? What about the past month? Do people you know purchase items or make bookings online?
Chances are, the answer is yes, and if you have a product or service you may be able to sell online, it is certainly something worth considering if you wish to diversify or increase your revenue streams. Join us for this session and learn about your options for selling online and how to get started with it.
SEO INTERMEDIATE How to Get Your Website Found in Google – Learn about SEO! You should have a website and some online skills By the end of this one day program you will have a solid understanding of the major ‘terms’ used in SEO. You’ll also understand which practices are good for your business and which ones are bad.
You’ll know how to check your existing website for positive on-page SEO practices and how to apply, monitor and master off-page SEO best practices.
If you’re looking to build a new website you’ll have a complete understanding of what your web developer should be doing for you – or even enough knowledge to DO IT YOURSELF if you’re familiar with basic web design.
Most importantly you’ll be able to look at and analyse your own website and its current positioning in the SERPs as well as analyse your competition and design a custom traffic strategy to improve your positioning, even dominate the rankings.
SOCIAL INTRODUCTORY Social media for the individual NO PREREQUISITE By the end of this module you should:
• Be aware of the major social media networks;
• Understand how to set up an individual profile on the major social media networks;
• Understand how to establish and make friends/connections/followers in the major social media networks;
• Understand the benefits of using social media networks on an individual basis;
• Be aware of the scope of the social media industry and predicted growth;
• Be aware of the tools that can assist you to measure the impact of your social media activities
SOCIAL Social Media Policy Social media is a term that covers many different ways of connecting with others online. Naturally, along with the exposure and publicity for your brand that it can create, social media also entails legal risk.
Come along and learn what social media law may apply to you and your situation or the clients you are representing, and how to mitigate against it.
SOCIAL INTERMEDIATE – ADVANCED Social media tools the pros use There is a lot to do when it comes to planning and executing your social media activities. The good news is, there are a plethora of social media tools which can help you schedule, monitor or manage your social media which can save you time and help you get better results.
Key however is finding social media tools that do indeed save time, and don’t take too much time learning to master, or which become costly in terms of the number of subscriptions you end up with.
The tools you use can very much depend on your personal preference, but in this session we will introduce you to the tools we have researched and found to be the best for us, and why. We’ll also point you towards many other tools which may suit some people and situations for you to conduct your own investigations into.
GENERAL INTERMEDIATE – ADVANCED Streamlining your business operations through the power of integration and automation Join us and learn about the power of automations and how they can improve your businesses productivity and profitability! Learn:
Streamlining and automating business operations online – An introduction to add-ons, online ecosystems, data automations, apis and more
What automation is and why you should take a look at it
Automation Systems out there – what is worth taking a look at
Who uses it and who does it well
The differences between automations and triggers highlight two different aspects of your support workflow: time and action.
How to find more cool software to plug into your business, how to evaluate, implement and monitor performance
And much more!
SOCIAL Syndicating Content Learn how to create succint relevant content, tips and tricks to stay at the top of your professionl industry and learn how to create content that can be shared through social networks. BYO laptop and logins for website/ blog.
GENERAL INTRODUCTORY Systemise & procedurise! NO PREREQUISITE The importance of creating and maintaining online procedures and systems to improve your businesses productivity and profitability!
GENERAL INTRODUCTORY Technology trends you need to know
(note – this course is generally updated annually)
NO PREREQUISITE Technology keeps changing and [insert year] will be no different! So what are the big trends predicted for technology, business, marketing and being a digitally savvy business for [insert year]?
SOCIAL INTRODUCTORY Twitter NO PREREQUISITE Twitter is the social network many people struggle to understand. With just 140 characters per message (tweet), can you really get business results from using this social network? The short answer is yes! Twitter can help you connect with potential customers, service existing customers, gain important customer feedback, promote your latest blog post or article, pitch media stories and more.
VIDEO INTRODUCTORY Using more video for marketing purposes / Video Marketing Strategy Join us for an extremely interactive and hands on full day workshop in Video Marketing, and be guided through how to create amazing videos, and take your social media activity to the next level!
GENERAL INTRODUCTORY Communicating & collaborating better online NO PREREQUISITE Utilising technology to communicate and collaborate online can improve your productivity and allow staff to share ideas and give feedback more effectively. Many different kinds of online communication tools exist in the digital age providing real time communication and alternatives to traditional communication methods such as phone, email and fax. Online collaboration is when two or more people or groups work together virtually to achieve something together. There are also a large number of programs designed to help businesses collaborate online which can help jobs and projects be completed quicker and more collaboratively. Understanding the options available to you and how to best utilise them is key to achieving better productivity in business.
GENERAL INTERMEDIATE Using technology to handle customer satisfaction NO PREREQUISITE Customer satisfaction systems can help you measure the level of your customer’s satisfaction which can give you valuable insights into what your customers REALLY think about you and your product/services/staff and overall experience with your customer. Understanding this and getting it right can build your customer loyalty and referral and reduce customer churn.
GENERAL INTERMEDIATE Using technology to improve customer experience NO PREREQUISITE Join us for this session and learn how to improve your customer’s experience with your company through the use of online systems such as PBX phone systems, CRMs, live chat and more. Learn:
GENERAL INTRODUCTORY Using technology to work more efficiently online – G Suite vs Office 365 and the tools contained within each environment, your options to work offline and sync automatically when you reconnect to the internet, cool tools which go well with these products & more. NO PREREQUISITE Moving your business operations to the cloud (using an online system as opposed to software on your computer), means you and your team can work from anywhere, and potentially increase yours and your team’s productivity, profitability, scalability and in some cases security. You can also work on multiple devices – desktop, tablet or mobile. This can provide flexibility, improve communication, and allow your business to expand whilst maintaining costs. Join us for this one hour webinar and learn about working more efficiently online and improve your productivity and profitability!
WEB INTRODUCTORY What makes a good website and how to get found online

Even with the best marketing in the world, if your website sucks, you’ll have a tough time succeeding in business.

During this session you will be introduced to the key elements of an effective website and be equipped with resources, which you can take home and continue to develop.

Join us and learn how to get the most out of your website, ways to optimise your website design, tips to produce effective content that will make your audience want to return, consideration of multiple device compatibility, other ways to attract people to your website, tools to review and evaluate the performance of your website and more.

WEB INTRODUCTORY What you need to know about website design and development NO PREREQUISITE

If you are in the market for a new website, or simply want to understand or work on your existing site, jump on this fun webinar where we will look at the various components involved in putting together a website – design, technical and marketing aspects – all important to get what you want from a website.

Find out how to identify what platform you are already on, and which platform may suit your new website project, how much a new website may cost you and whether to DIY or outsource the project.

SOCIAL INTERMEDIATE What’s the Story? An introduction to Instagram + Facebook Stories

A story is a photo or video you post to your the stories section of your Snapchat, Instagram or Facebook account, which is visible by you and all your friends or followers. Snapchat started offering ‘stories’, and Instagram gazumped the fast growing platform when it also launched stories in August 2016. Facebook Stories followed in 2017, and today Facebook Stories is on track to beat Snapchat with 150 million daily active users, according to data from Facebook!

For many organisation’s, Facebook’s organic reach continues to decrease. A frustrating trend that’s only likely to continue thanks to Facebook announcing that they’re de-prioritisation marketing content on people’s News Feeds. But the good news is that Stories could be the best opportunity for you to grow your engagement, brand awareness, and strengthen your relationship with your audience.

Jump on this one hour webinar to find out:
What stories are and why you should think about using them
Where to find Instagram + Facebook stories so you can start watching friends + brands and get familiar with them
How to create content for stories (and how it varies from producing feed content + ads)
Creative Tools available to you inside Instagram Stories + Facebook Stories
How to create & share a single panel story on Instagram
How to create & share a multi panel story on Instagram
What to Post to Facebook Stories
How Often to Post to Facebook Stories
When to Post to Facebook Stories
How to connect your Instagram page to your Facebook page and push stories through
Adding Custom Links and Buttons to your Stories
Using third party apps to create stories
Tracking Your Facebook Stories Analytics
How to Create a Facebook Stories Strategy for Your Business

GENERAL INTRODUCTORY WHY YOUR BRAND IS IMPORTANT AND CONSIDERATIONS FOR REVAMPING YOUR BRAND NO PREREQUISITE A good brand is the foundation of good marketing! A professional brand requires creative intelligence, and asking the right questions, to ensure you can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target market and existing clients as well as stand the test of time. Join our experienced brand specialist and be taken through why your brand is important and considerations for revamping your brand.
WEB INTRODUCTORY Wonders of WordPress – an introduction to the world’s most popular website platform NO PREREQUISITE This workshop is for those who already have a WordPress website, have basic understanding of WordPress, but would like a greater understanding of its capabilities, and be able to drive the ‘behind the scenes’ dashboard with increased confidence. You can have your burning questions answered and put new features in place on the day.
WEB INTRODUCTORY WordPress for Beginners NO PREREQUISITE WordPress has become one of the world’s leading online content management systems because it’s easy to use and allows your blog and website to be integrated, something both users and search engines love! The beauty of WordPress is that as your business grows, there is no need to start a new website from scratch, it can grow with you.
This session is for those who are considering establishing a WordPress website or who are at the early part of the journey of using their existing WordPress website who would like a greater understanding of its capabilities, and gain confidence within the WordPress dashboard.
WEB INTRODUCTORY – ADVANCED WordPress Two Day Intensive Do you have a website but just don’t know how to use it effectively to grow your business on the internet? Then it’s time to come to our WordPress 2 Day Intensive Workshop as we take you from Novice to Advanced! The beauty of WordPress is that as your business grows, there is no need to start a new website from scratch, it can grow with you.
GENERAL INTRODUCTORY Writing for Digital – have already got a website or blog onto which you can write content for
– have got social networks onto which you can prepare content
– have already got an e-marketing system onto which you can write and broadcast content
By the end you will Understand the different online writing formats – micro form, short form, long form communications including tweets, status updates, emarketing communications, blogs, news, ebooks & special reports. Along with other things

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LOCATIONS WE TRAIN IN

*Note – if a location is not mentioned above, we still may be able to offer training in that location, or to an audience in that location online. Contact us 

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AVAILABLE ONLINE MODULE TOPICS

digital-images-course planning-digital-campaign-online-course
Mailchimp-online-course producing-videos-online-course establishing-online-community-course
YOUR-ONLINE-TOOLBOX facebook-contests-course email-marketing-online-course
facebook-advertising-online-course seo-off-page-online-course intro-to-understanding-google-analytics-online-course
establishing-google-adwords-online-course advanced-analytics-online-course social-media-for-individual-use-online-course
Intro-to-wordpress-online-course social-media-for-business-use-online-course reviewing-and-maintaining-websites
selling-online advanced-analytics-online-course social-media-for-individual-use-online-course
establishing-google-adwords-online-course advanced-analytics-online-course social-media-for-individual-use-online-course
establishing-google-adwords-online-course advanced-analytics-online-course social-media-for-individual-use-online-course
establishing-google-adwords-online-course advanced-analytics-online-course social-media-for-individual-use-online-course
ENQUIRE ABOUT TRAINING WITH US

OUR TRAINERS

Be assured that by using The Training Collective you are accessing only the best in talent and that better still, we’ll be professional, but fun to work with!

yvette adams
YVETTE
FOUNDER / PARTNER
07 5451 1315
DSCF6053
KATRINA
PARTNER & DESIGNER
07 5451 1315
Stacey-Murray
STACEY
SOCIAL MEDIA TRAINER / CONSULTANT
07 545 11315
Heather - SOCIAL MEDIA TRAINING
HEATHER
SOCIAL MEDIA TRAINING / CONSULTANT
07 545 11315
bec kennedy
BEC
PROJECT SUPPORT OFFICER
07 5451 1315
Kelsey-Turner-Kaiza-Media-2 (1)
Kelsey Turner
GOOGLE ADWORDS SPECIALIST
07 54 511 315
Stacey-V
Stacey Vanoska
SOCIAL MEDIA & DIGITAL STRATEGIST / TRAINER / SPEAKER
07 545 11315
Untitled-design-1
Tanya Williams
SOCIAL MEDIA & DIGITAL STRATEGIST / TRAINER / SPEAKER
07 545 11315
Nicole-Jones-Adelaide
Nicole Jones
SOCIAL MEDIA & DIGITAL STRATEGIST / TRAINER / SPEAKER
07 545 11315
Cate
Cate Scolnik
SOCIAL MEDIA & DIGITAL STRATEGIST / TRAINER / SPEAKER
07 545 11315
Traci
TRACI RAITERI
SOCIAL MEDIA & DIGITAL TRAINER / SPEAKER
07 545 11315
Nikki
NICKY JURD
SOCIAL MEDIA & DIGITAL STRATEGIST / TRAINER / SPEAKER
07 545 11315
Hanna
HANNA GROVES
SOCIAL MEDIA & DIGITAL STRATEGIST / TRAINER / SPEAKER
07 545 11315
35305537_626477081044588_2132369653790408704_n
Michelle Adams
SOCIAL MEDIA & DIGITAL STRATEGIST / TRAINER / SPEAKER
07 545 11315
ENQUIRE ABOUT TRAINING WITH US

TESTIMONIALS FROM OUR TRAINING CLIENTS

John Vandeleur, Turner Freeman Lawyers

“A jargon free, relevant and helpful introduction to social media”

speech-pathology-australia

My personal favourite presentation of the day was listening to Yvette Adams from The Creative Collective talking about Marketing in the Digital Age. I’m sure I wasn’t the only one in the room who felt a little “out of the loop” when it comes to things like Facebook and Twitter. Yvette certainly opened my eyes up to how using social media can help to market my business but also improve and enhance my communication with my existing clients.” – Speech Pathologists Queensland Annual Conference

I thought I knew a few things about social media, but my mind was blown during the session. My eyes have been opened up to the amazing opportunities we’ve been missing out on for our business!

aicd
Christina Fenton
Australian Institute of Company Directors
Members & Directors Executive

Thanks for your presentation Yvette.  Our guests really enjoyed your speech and how open you were and willing to share your journey into becoming a successful entrepreneur and businesswoman in Australia and internationally. In particular, it was good to have your insights to completing the Company Directors Course, being a director and the significant relationships formed within a board.

aesthetic group
Darren Natale
Aesthetic Group (organisers of Honda Australia Conference)
Managing Director & CEO

Just reaching out to say a huge thank you for your work delivering x2 workshops at the recent National Honda Conference in Brisbane. The feedback has been outstanding and your efforts really contributed to a successful experience for all involved. Participants are still raving about it.

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