An alternative way to market your startup
Crowdfunding is different to other projects…
Are you looking to mobilise a crowdfunding campaign? Would you like to work with people who not only understand crowdfunding but who have a proven track record at helping people to not only raise, but exceed their crowdfunding targets? Talk to us!
First things first, we don’t generally assist clients who have already commenced their campaigns. Our preference is to commence work 4-6 weeks out from the campaign launch. And when we say work, our involvement in crowdfunding is generally in consulting you on your campaign and providing valuable marketing strategy and services to help promote your crowdfunding campaign. Sorry but we only offer fee for service and aren’t interested in taking a share in any funds you raise.
Now that those formalities are out of the way, let’s go through what we can do.
Our role is to help you navigate the world of crowdfunding, and to make sure we get you and your product in front of the people most likely to buy/engage with it. From there, the end results can vary, depending on the product, price, demand and timing.
As much as we love crowdfunding, it’s not a guaranteed quick fix, or fast way to get money to build your business. Yes, there are many examples of success stories but less than one third of all crowdfunding campaigns actually reach their goal.
We would highly recommend researching each platform thoroughly and go looking for products/campaigns similar to yours to gauge the likely success of your campaign and to evaluate the suitability of your proposed campaign to crowdfunding.
We do offer a consulting service where you can speak to one of our experienced account managers about whether your project is even suited to crowdfunding and about any aspect of your proposed crowdfunding campaign if you would like guidance from the get go. This can be performed in person at our Sunshine Coast Office or Newcastle Office, on the phone or via Skype.
Our packages thereafter are subject to the marketing strategy we devise for your campaign.
Have a read of some case studies below, read our crowdfunding FAQs and if you have a little longer, watch the full one hour webinar below. You can also sign up to receive a free crowdfunding book we put together, and if you like what you see, get in touch on the form below!
CASE STUDY: NEXTEAR
As a keen BMX rider, 21 year old Jonathan Zuvela found his wired earphones were constantly falling out of his ears, so decided to take matters into his own hands and develop NEXTEAR – the world’s smartest wireless earphones. When he came to us prototypes were done, a manufacturer in China had been sourced and all that was left to complete the young entrepreneur’s dream was to raise the $20,000 dollars he required to manufacture the first run of the products, which he chose to do via crowd-funding platform Indiegogo.
To ensure the campaign had every chance at success, we worked with Jonathan on a quick re-brand and website refresh before the launch of the campaign which involved an extensive Google Adwords and video advertising campaign, and well as a fast and furious tech PR campaign calling on all of our national and international tech media contacts. What happened next surpassed all expectations. Just ten days after launching the campaign, Zuvela had raised over $100,000 – exceeding his target by five times – and was averaging raising $10,000 a day online.
We also secured him an extensive amount of tech media all around the world featuring him on countless blogs in numerous languages. See the pinterest board below to view the coverage we achieved.
Watch a one hour webinar where we explain exactly how we tackled the Nextear crowdfunding campaign and got these results!
Indiegogo is a global crowdfunding platform empowering people around the world to fund projects that matter to them. Headquartered in San Francisco, we are the only Australian partner of Indiegogo.
Pozible is an Australia-based crowdfunding platform and community-building tool for creative projects and ideas.
Ready Fund Go is Australia’s crowd funding platform for new ideas, businesses and projects. We love working with them on projects well suited to Australian audiences.
iPledg provides Project Creators with commercial, creative, charitable & community projects an easy online platform to raise money, enabling these Project Creators to promote their idea, engage a fan base and fund their passion.